[Remote] Marketing Production Developer

Note: The job is a remote job and is open to candidates in USA. Cypress HCM is looking for a Marketing Production Developer to join their Global Policy Strategy team. This role involves owning the end-to-end execution of marketing campaigns and collaborating with stakeholders to translate business requirements into effective campaign logic using advanced marketing automation tools and SQL.ResponsibilitiesBuild and deploy engagement marketing campaigns end to end. Including:EmailIn-product bannersPush notificationsSMSLanding pagesForms/SurveysPartner with stakeholders to understand business requirements, scope the work, and propose feasible technical solutions before build beginsDefine and build target audiences using platform filters, custom logic, and detailed user attributes or lifecycle stage; validate those audiences with SQL before deploymentWrite SQL to pull lists, validate data, QA segment counts, and answer ad-hoc data questions that come up mid-buildDevelop logic-based customer journeys and event-triggered campaigns inside our marketing automation toolsIdentify innovative, scalable solutions for recurring campaigns and production challenges - recognizing patterns, proposing improvements, and adapting when the existing playbook doesn't fitManage and maintain campaign-related data sources and integrated marketing tools to ensure campaigns pull and push the right dataDevelop and troubleshoot forms used for lead capture, sign-ups, and survey routingExecute against tight deployment timelines while maintaining the high production quality barEnsure the right channels and tools are selected for each campaign and provide strategic guidance to stakeholders on content personalizationSelf-manage a diverse production queue. Prioritizing work across stakeholders, flagging conflicts early, and escalating only when neededSupport stakeholders with training, documentation, and tool accessSkillsAdvanced expertise building campaigns in enterprise ESPs / marketing automation platforms (Marketo, SFDC, Braze, etc.)Advanced expertise in audience segmentation. Able to translate stakeholder intent into precise targeting logic using detailed user attributes, lifecycle stage, platform filters, and custom logicProficiency with SQL to validate data, pull lists, QA audiences, and support campaign builds. Comfortable working directly against marketing data sources without hand-offDemonstrated ability to scope development work from business requirements, surface trade-offs, and propose feasible solutions on planning callsExperience developing logic-based, event-triggered customer journeys in a marketing automation toolExperience managing or validating integrated marketing data sources and the connections between marketing toolsTrack record of high-attention-to-detail work in a collaborative production process where only campaigns of the highest caliber go out externallyAbility to prioritize a diverse workflow and meet multiple deadlines without needing detailed oversightCritical thinking and problem-solving skills: able to interpret ambiguous requests, weigh trade-offs, and choose an approach when there is no defined process to followSelf-starter who explores new functionality and troubleshoots across a diverse ecosystem of marketing tools (CMS, ESPs / marketing automation, form builders)HTML / CSS proficiency for email and landing page troubleshootingStrong analytical instincts and comfort answering business questions with dataCompany OverviewCypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions. It was founded in 2005, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is http://cypresshcm.com.