[Remote] Marketing Product Owner

Note: The job is a remote job and is open to candidates in USA. Leaf Home is dedicated to making homeownership easy and has been recognized as a top workplace. The Marketing Product Owner is responsible for optimizing marketing investment strategies, partnering with cross-functional teams to maximize lead quality and return on investment.ResponsibilitiesOwn and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s)Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insightsAlign marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiencyDevelop and manage market-level investment strategies to ensure optimal geographic mix and coverageAnalyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiativesServe as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisionsSkills4+ years of experience in marketing analytics, performance marketing, business strategy, or related fieldStrong analytical and problem-solving skills with the ability to translate data into actionable insightsExperience working cross-functionally with marketing, sales, and operations teamsAbility to manage multiple priorities in a fast-paced environmentProficiency using Microsoft Office SuiteMust be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)Bachelor's degree or a Combination of education, training, and experienceBenefitsIndustry-leading compensation packageCompetitive medical, dental, and vision benefits after 60 daysRetirement savings plan with company matchPaid parental leave and generous paid time off programsOn-campus fitness programs and meal delivery servicesComprehensive health, wellbeing, financial wellness, and childcare benefitsOpportunities for growth and advancementEmployee assistance program with 24/7 legal, financial, and counseling supportEmployee discount marketplace with thousands of savings optionsFlexible Gym Membership ProgramEmployee resource groups, including VetConnect and the Women’s CommitteeCompany OverviewLeaf Home is a trusted partner in providing homeowners and their families safety. It was founded in 2019, and is headquartered in Hudson, Ohio, USA, with a workforce of 1001-5000 employees. Its website is https://www.leafhome.com/.