[Remote] Marketing Platform Specialist

Note: The job is a remote job and is open to candidates in USA. FUJIFILM Cellular Dynamics, Inc. is part of FUJIFILM North America Corporation, which focuses on business innovation. They are seeking a Marketing Platform Specialist to manage digital marketing campaigns, eCommerce site enhancements, and improve customer engagement through data-driven strategies.ResponsibilitiesBuild, launch, and optimize digital marketing campaigns using Account Engagement and Salesforce CRM dataBuild and manage campaign automations to target, nurture, and convert customers during all stages of the buyer journeyCollaborate with the Sr. Digital Marketing Manager on campaign strategy and executionMaintain product listings, images, descriptions, and onsite content in Salesforce Commerce CloudMake ongoing updates to site structure and imagery based on product launches, seasonal changes, and marketing prioritiesWork closely with the Sr. Digital Marketing Manager to integrate SEO, paid media, and social campaigns to maximize digital sales and on-site engagementEnsure the eCommerce platform provides a seamless, intuitive experience for shoppersMonitor customer feedback and site analytics to identify opportunities for improvementTrack and report on key metrics (traffic, engagement, conversion) for campaigns and site activityLeverage data insights to iterate marketing tactics and enhance digital touchpointsServe as the primary regional point-of-contact for eCommerce, supporting commercial, marketing, and product teamsCoordinate with IT and Marketing for integrations and process enhancementsBring new ideas to improve workflows, automate processes, and enhance campaign effectivenessStay current on industry trends and Salesforce platform updatesSkillsBachelor's degree in Marketing, Business, Information Systems, or related fieldMinimum 3 years' hands-on experience with Salesforce Commerce Cloud and Account Engagement; proven ability to manage campaigns, automations, and eCommerce sitesExperience executing eCommerce and digital marketing strategies to generate leads, revenue, and engagementAnalytical mindset; comfortable collecting and acting on marketing and eCommerce dataStrong project management skills: able to manage multiple initiatives and collaborate cross-functionallyExperience with digital marketing technologies (SEO, SEM, social media, mobile)Excellent communication, organizational, and problem-solving skillsAbility to work both independently and collaboratively in a fast-moving environmentAbility to travel approximately 10%Familiarity with Salesforce CRM and SAP systems is a plusMaster's DegreeFamiliarity with Salesforce CRM and SAP is a plusBenefitsMedical, Dental, VisionLife Insurance401kPaid Time OffCompany OverviewFujifilm Cellular Dynamics, Inc. develops and manufactures biologically relevant human cells derived from induced pluripotent stem (iPS) cells. It was founded in 2004, and is headquartered in Madison, Wisconsin, USA, with a workforce of 51-200 employees. Its website is https://www.fujifilmcdi.com.