[Remote] Marketing Paid Consultant - Demand-Generation Campaign Strategy & Launch

Note: The job is a remote job and is open to candidates in USA. LinkedIn is seeking experienced demand generation and growth marketing professionals to provide expert insight as part of a project for their AI Marketplace. The role involves completing a recorded AI-led video interview focused on demand-generation campaign planning and execution, where candidates will explain their real-world experience in these areas.ResponsibilitiesPlanning demand-generation campaigns from business trigger to channel mix and offerSetting lead, pipeline, and conversion targets by channelBuilding campaign infrastructure, landing pages, forms, tracking, and QA stepsCoordinating budget, content, brand, legal, sales, regional, and partner approvalsExplaining workflows specifically within: demand-generation campaign planning, launch readiness, infrastructure setup, and sales alignment workflowsSkills7+ years in demand generation, growth marketing, or campaign marketing in a B2B or complex go-to-market environmentDirect, hands-on experience in demand-generation campaign planning, launch readiness, infrastructure setup, and sales alignment workflowsExperience making or influencing decisions related to campaign goals, channel strategy, lead targets, launch readiness, approval paths, partner involvement, and region-specific campaign executionFamiliarity with tools such as: Marketo, HubSpot, Salesforce, Demandbase, 6sense, Asana, Workfront, Google Analytics, Google Tag ManagerStrong ability to clearly explain workflows, decisions, and reasoningExperience owning or directly executing these workflows in a real production environmentExperience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflowCompany OverviewLinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft. It was founded in 2003, and is headquartered in Sunnyvale, California, USA, with a workforce of 10001+ employees. Its website is https://www.linkedin.com.