[Remote] Marketing Operations Specialist II

Note: The job is a remote job and is open to candidates in USA. MSA - The Safety Company is a purpose-driven organization committed to innovation and technology in order to protect people and assets globally. They are seeking a Marketing Operations Specialist II who will support and optimize digital marketing efforts, manage marketing technology, and enhance operational efficiency across campaigns.ResponsibilitiesThe Marketing Operations Specialist II supports and maintains the systems, tools, and processes that underpin MSA’s digital marketing effortsThis role plans, builds, and optimizes digital campaigns and foundational programs within the regional Marketo instance, ensuring alignment with global standards and best practicesAt this level, the specialist demonstrates deeper technical expertise across the marketing tech stack, understands data flows between systems, and contributes recommendations to improve foundational programs, campaign performance, and operational efficiencyThis is an individual contributor role that reports into the global marketing operations function and regional marketing leadershipWhile it has no direct reports, the specialist is expected to positively influence team members and internal stakeholders on marketing automation best practices and contribute to documentation and enablement effortsTroubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functionsIdentify inefficiencies in processes and workflows and contribute to designing improved solutionsProvide recommendations to optimize email and nurturing campaigns based on performance insightsEnsure continual enhancements of marketing operations efforts across the regionOversee marketing technology throughout the funnel - from campaign to lead to sales - with strong understanding of all foundational Marketo programsBuild and manage Captello event forms that accurately map to Marketo, ensuring clean data flow, compliance alignment, and seamless integration with downstream workflowsMaintain UTM governance and ensure accurate routing into channel programs to support attribution and reportingEnsure accurate SFDC campaign association, member status alignment, and influence tracking through proper program structure and data flowPartner with regional marketers, Sales Operations, and global MOps to ensure alignment on campaign strategy, data requirements, and operational executionSkillsMinimum 6 years' experience in marketingMinimum 3 years' hands‑on experience with marketing automation platforms with MarketoDeep understanding of marketing automation strategy, campaign creation, and program executionDemonstrated ability to perform QA on campaigns, data flows, and integrations to identify root causes and recommend solutionsExperience analyzing campaign performance and recommending optimization strategies for email, nurtures, segmentation, and user flowsExperience contributing to and upholding operational governance, including naming conventions, documentation, and compliance standardsExperience collaborating with global or cross‑functional teams to align on processes, standards, and campaign requirementsStrong time‑management skills with the ability to prioritize multiple projects simultaneouslyClear, effective communication skills to align with internal stakeholders on campaign requirements, timelines, and deliverablesBachelor's in Marketing, Communications, or a related fieldWorking with CRM and martech integrations (e.g., Salesforce, Captello) and understanding how data flows between systemsUnderstanding of CAN-SPAM, GDPR, and related compliance requirementsHTML or CSS knowledgeMarketo Certified AssociateCompany OverviewMSA is a global organization committed to developing, manufacturing, and supplying safety products. It was founded in 1914, and is headquartered in Cranberry, Pennsylvania, USA, with a workforce of 1001-5000 employees. Its website is https://www.msasafety.com/global.