[Remote] Marketing Operations Specialist

Note: The job is a remote job and is open to candidates in USA. Hawk Ridge Systems is a leading provider of 3D design and manufacturing solutions, seeking a detail-oriented Marketing Operations Specialist to enhance their marketing operations. The role involves optimizing marketing systems, executing campaigns, and collaborating with cross-functional teams to improve operational efficiency and reporting accuracy.ResponsibilitiesSupport the administration and optimization of marketing automation platforms such as Marketo and HubSpot, including integration with SalesforceSupport campaign operations including lead routing, scoring models, nurture programs, and campaign reportingBuild and execute marketing campaigns within automation platforms, including segmentation, targeting, workflows, and campaign logicMonitor system integrations and data flow, escalating issues and partnering with internal teams to resolve themMaintain and update campaign performance reports while providing insights and recommendations to improve campaign effectiveness and lead qualitySupport lifecycle email marketing programs through A/B testing, personalization strategies, dynamic content setup, trigger programs, and list managementPartner closely with Sales Operations to align lead handoff processes, SLAs, and funnel definitions (MCL, MQL, SQL, SAO, etc.)Support process improvement initiatives that enhance campaign execution and operational efficiencyCollaborate cross-functionally with Marketing, Sales, Sales Operations, and IS/IT teams to support pipeline generation goals and data governance standardsSkills2–5 years of experience in marketing operations or related rolesHands-on experience with marketing automation platforms such as Marketo and HubSpotStrong understanding of campaign execution, lead scoring, segmentation, and campaign tracking processesExcellent project management, organization, and process improvement skillsStrong analytical skills with the ability to interpret campaign data and translate insights into actionable strategiesExcellent communication skills and the ability to collaborate effectively with cross-functional teamsDetail-oriented, execution-focused mindset with strong follow-through abilitiesAbility to manage multiple priorities in a fast-paced, entrepreneurial environmentComfortable working independently while contributing positively to a collaborative team cultureSalesforce CRM experience is preferredBenefitsExcellent Medical, Dental, Life Insurance, Long-Term Disability Insurance, an Employee Assistance Program (EAP), and Wellness initiativesCompetitive Compensation Plan401(k) plan with Company MatchExceptional Time-Off Benefits, including Vacation, Paid Sick time, Holidays, your Birthday off, and an Impact & Inclusion day off of your choice, as well as Paid Parental Leave and Community Service days off!Outstanding Training, Onboarding, Mentoring, and CoachingAmazing growth opportunities provide unlimited opportunities for Career DevelopmentWork at a fun, successful, growing 25+ year-old Company with a team-focused cultureWork/Life Balance: We give you the flexibility you need to succeed, as you’ll be able to work remotely in this rolePaid time off for your birthdayCommunity service daysPaid parental leaveCompany match 401(k)Company OverviewHawk Ridge Systems is a global leader in engineering design and manufacturing solutions. It was founded in 1996, and is headquartered in Orinda, California, USA, with a workforce of 201-500 employees. Its website is https://hawkridgesys.com/.