[Remote] Marketing Operations Specialist

Note: The job is a remote job and is open to candidates in USA. Apryse is the industry-leading provider of document software development technology, committed to delivering cutting-edge solutions. The Marketing Operations Specialist will oversee the execution of marketing technology, manage campaign operations, data quality, and lead lifecycle management while collaborating across teams to support marketing initiatives.ResponsibilitiesCampaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structureLead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP ↔ CRMData Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflowsMartech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stackReporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysisAutomation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streamsCross‑Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motionsQA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routingDocumentation - Maintain SOPs, playbooks, and system diagrams for operational claritySkillsMarketing Automation Expertise (Strongly Preferred) - Experience with Marketo, HubSpot, Pardot, or similar (Marketo preferred but not required)CRM Fluency - Understanding Salesforce objects, fields, campaign member statuses, and reportingData & Analytics - Strong spreadsheet skills; basic familiarity with BI tools and attribution modelsTechnical Aptitude - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behaviorSystems Thinking - Understands how changes in one tool impact the entire GTM ecosystemOperational Rigor - Strong prioritization, documentation, and process‑driven mindsetExperience in B2B SaaSFamiliarity with attribution tools, enrichment platforms, or other marketing technologyBasic SQL or API familiarityExperience supporting ABM or personalization programsBenefitsCompetitive salary commensurate with experience and qualifications.A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.401K savings program with company match.Generous paid time off (PTO) is offered to support the ability to rest and rechargeA great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.Highly autonomous and entrepreneurial environment.Annual recurring WFH allowance for you to purchase items you need for your home office.Ongoing support for learning development so you can master your craft.Work with the hardware you're most comfortable with (Windows or Mac).Diverse and inclusive workplace where we all learn from each other.Company OverviewApryse is a comprehensive collection of document processing products, that offers superior document solutions for faster, better results. It was founded in 1998, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 501-1000 employees. Its website is http://apryse.com.