[Remote] Marketing Operations Specialist

Note: The job is a remote job and is open to candidates in USA. OpenSesame is the trusted partner for Workforce Reinvention in the age of AI. The Marketing Operations Specialist I will execute and optimize email marketing campaigns and work closely with various teams to ensure accurate campaign execution and reporting.ResponsibilitiesExecute and optimize email marketing and integrated campaigns across webinars, nurtures, events, and morePartner with Marketing, Sales, and RevOps to ensure campaigns are built accurately in HubSpot and Salesforce, aligned to lifecycle stages and scoring, tracked with clean UTMs, and reflected in reporting dashboardsSupport segmentation, email governance, deliverability, and database health while identifying opportunities to improve execution, especially utilizing automation and AILearn the systems, build relationships, and begin executionMeet key stakeholders across Marketing, Sales, and RevOps; join campaign status meetings and begin contributingComplete onboarding and gain access to systems (HubSpot, Salesforce, Zoom, Asana, etc.)Learn and document current email governance standards, segmentation logic, and baseline email performance metricsShadow and support the build of at least three live campaigns (webinar, content, or event)Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting dashboardsReview our event upload process and evaluate for potential gaps or opportunities for improvementPropose one practical AI use case for campaign or QA efficiency to test in the next 60 daysOptimize at least one Asana task template for improved repeatabilityIndependently complete 3+ live campaigns from build to execution (webinar, list import, trade show, or field event)Audit and document our existing audience creation processes and segmentation criteriaOwn campaign upload motion for at least one major initiativeDraft a structured intake checklist for event uploadsContribute insights and optimization ideas to improve engagement and conversionFinalize and share updated Asana templates with the team for all key Marketing Ops workflows3+ campaigns launched independently with clean attributionsEmail performance report with optimization recommendationsDraft and present audience segmentation documentationLead a campaign retrospective driven by a Hubspot campaign dashboard/report you’ve builtOwn the email channel end-to-end, including testing roadmap and performance optimizationPartner with Event Marketing to finalize an org-wide event upload process and communication flowBuild and launch at least one segmented email nurture or targeted send tied to a specific funnel stage or ICP segmentDocumented email testing roadmap and performance recapHubSpot-based campaign report shared with the marketing teamSegment-based email nurture launchedSkillsFoundational marketing operations experienceExperience with email marketing and integrated campaignsFamiliarity with HubSpot and SalesforceAbility to track campaigns with clean UTMsExperience with segmentation, email governance, deliverability, and database healthCuriosity and detail-oriented mindsetProcess-minded approachEagerness to improve efficiency and performance using automation and AIAbility to work with best-in-class tools like HubSpot, Salesforce, ZoomInfo, Qualified, Clay, and AsanaProven examples of building systems, driving alignment, and creating impact at scaleSelf-starter with a track record of delivering excellent resultsBenefitsProfessional developmentISOsHealth insurance401(k) matchingPaid time offCompany OverviewOpenSesame is an e-learning company that provides online training courses for businesses and employees. It was founded in 2011, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is http://www.OpenSesame.com.



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