[Remote] Marketing Operations Manager

Note: The job is a remote job and is open to candidates in USA. Twin Health is a company focused on improving and preventing chronic metabolic diseases through AI Digital Twin technology. They are seeking a Marketing Operations Manager to oversee the execution and quality assurance of marketing campaigns across various channels, ensuring timely delivery and effective audience segmentation.ResponsibilitiesOwn campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaignsCoordinate execution for both internal initiatives and partner-facing campaignsManage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review)Track and report time-to-launch as a core performance metric, flagging delays and driving resolutionOwn audience builds and list management for all direct mail and digital campaignsManage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics teamMaintain documentation of segmentation logic and audience definitions for auditabilityCreate and manage UTMs for all campaigns, maintaining a centralized tracking logCoordinate landing page updates and QA with Growth Pod TeamEnsure tracking is validated before campaign launch; flag gaps or anomalies promptlyServe as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritizedTranslate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecardOwn post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholdersMonitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is neededEnsure campaign-level data is clean and accessible to support ROI tracking and executive reportingIdentify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolationManage day-to-day relationships with marketing vendorsEscalate vendor issues to Senior Manager as appropriateDocument vendor SOPs and maintain accurate records for billing and audit purposesOther duties as assignedSkills3–5 years of experience in campaign execution, marketing operations, or a closely related roleHands-on experience with marketing automation platforms (Braze preferred) and email/direct mail workflowsFamiliarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar)Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce)Experience working alongside a dedicated analytics or data team — able to scope requests clearly, collaborate effectively, and avoid duplicating infrastructureDetail-oriented with a quality-first mindset — catches errors before they become problemsComfortable managing vendor relationships and holding external partners to SLAsAbility to translate data into clear narratives for non-technical stakeholdersThis remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this timeBenefitsA competitive compensation package in line with leading technology companiesA remote and accomplished global teamOpportunity for equity participationUnlimited vacation with manager approval16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options401k retirement savings planCompany OverviewTwin Health is a metabolic health platform that offers sensors, AI to reverse, prevent and improve chronic metabolic diseases. It was founded in 2018, and is headquartered in Mountain View, California, USA, with a workforce of 201-500 employees. Its website is http://twinhealth.com.