[Remote] Marketing Operations Manager

Note: The job is a remote job and is open to candidates in USA. Instinct Science is at the forefront of veterinary innovation, offering a range of tools for the veterinary industry. The Marketing Operations Manager is responsible for architecting and improving the marketing systems and workflows, ensuring the marketing technology stack is optimized for performance and scalability.ResponsibilitiesOwn and administer the marketing technology stack, with HubSpot as the system of record, and maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, and IntercomArchitect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accountsDesign and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainabilityManage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and accountContinuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate itOwn the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflowsDesign, implement, and continuously refine lead scoring models, persona segmentation, and account tiering to support account-based marketing and revenue prioritizationPartner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manualInstrument the full marketing funnel in HubSpot, ensuring reliable attribution across channels and product linesBuild and maintain marketing performance dashboards in HubSpot that give GTM leaders a reliable, real-time view of pipeline contribution, conversion rates, and channel performanceDefine and govern marketing metric definitions in alignment with the VP RevOps; flag and resolve discrepancies proactivelyConduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual workDocument all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not existServe as a trusted operational partner to Marketing leadership, translating campaign strategy into technical execution and feeding performance data back into planningCollaborate with Sales and Customer Experience Operations to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journeyPartner with Revenue Operations peers and the VP RevOps to prioritize the RevTech roadmap, flag integration gaps, and support cross-functional reporting initiativesSkills6+ years of experience in Marketing Operations or a closely related discipline, with demonstrated ownership of the marketing tech stack and automation systemsHubSpot expertise is required; CRM administration experience at an advanced level (not just user-level familiarity)Hands-on experience building AI-powered workflows and automations using tools such as Clay, Claude, n8n, or equivalent; comfort with no-code and low-code automation platformsProven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segmentsExperience with data enrichment tools, identity resolution, and multi-system integration managementProficiency with analytics and BI tools; Mixpanel and Metabase experience preferredTrack record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage workStrong analytical capability; able to instrument funnels, interpret attribution data, and translate findings into operational recommendationsExperience in a multi-product or multi-segment SaaS environment preferredBenefitsWe offer a supportive and caring work environment.We are transparent, open, honest, and empathic, both internally and externally.We pay our team well.We offer medical, dental and vision benefits and 401K with match.We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.We provide all-expense-paid time throughout the year together, including at our annual retreat.Company OverviewInstinct Science helps veterinary centers better capture missed charges, improve staff efficiency, and enhance patient care. It was founded in 2017, and is headquartered in Doylestown, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is https://www.instinct.vet/.