[Remote] Marketing Operations Manager

Note: The job is a remote job and is open to candidates in USA. Baxter Planning has been transforming Service Supply Chain operations for over 30 years. They are seeking a Marketing Operations Manager to optimize systems and processes that enhance marketing performance, lead management, and cross-functional alignment within the revenue organization.ResponsibilitiesOwn and optimize the marketing technology ecosystem, including platforms such as HubSpot, Salesforce, 6sense, Outreach, Trellus, ZoomInfo, LinkedIn Sales Navigator, and Folloze, ensuring systems are integrated, and free of redundancy or conflicting dataArchitect and maintain seamless integrations and data flows across marketing, sales, and revenue systems to improve operational efficiency and reporting accuracyBuild and manage AI-assisted automation workflows, including data enrichment, contact routing, segmentation, and campaign orchestrationIdentify, evaluate, and implement new technologies, AI capabilities, and workflow improvements that enhance personalization, targeting, campaign execution, and scalabilityCollaborate with digital, revenue, and partner marketing teams to build, QA, launch, and optimize multi-channel, data-driven campaigns across email, paid media, webinars, ABM programs, and eventsTake a hands-on role in end-to-end campaign execution, including webinar setup, campaign configuration, asset coordination, list management, and post-event follow-up readinessOwn and optimize account/contact scoring, routing, lifecycle stages, nurture programs, and marketing automation workflows using behavioral, firmographic, intent, and predictive insightsManage email campaign execution, including setup, QA, deployment, troubleshooting, and ongoing optimization to improve engagement, lead progression, and campaign effectivenessManage end-to-end event list operations, including enrichment, missing field completion, list uploads, Salesforce campaign association, campaign member status updates, and follow-up readinessStandardize workflows, naming conventions, campaign structures, and operational processes to improve consistency, scalability, and reporting accuracySupport account-based marketing (ABM) initiatives through audience segmentation, targeting, and operational executionOptimize handoff processes between marketing, business development, partners, and sales to improve conversion rates and operational efficiencyEnsure accurate end-to-end tracking, attribution, and funnel visibility across all marketing programs and campaignsDocument and continuously improve marketing operations processes to drive execution speed, scalability, and operational excellenceDrive the design, deployment, governance, and optimization of AI-powered and agentic BDR workflowsPartner with BDR leadership to refine human and AI-assisted coverage models, prospecting workflows, and engagement strategiesMonitor performance, data integrity, and pipeline impact of AI-assisted outbound and prospecting motionsDevelop and maintain Salesforce dashboards, reports, fields, views, queues, and operational workflows that support pipeline visibility, campaign and event performance, attribution, funnel progression, conversion metrics, and marketing ROIAnalyze funnel performance from target account engagement through closed-won opportunities to identify trends, bottlenecks, and optimization opportunitiesPartner with Revenue Operations to maintain data hygiene, governance, and lifecycle management best practices across systems, including deduplication, record survivorship, enrichment precedence, and routing logicBuild and evolve AI-driven analytics capabilities, including custom GPTs and AI models that analyze large datasets, identify conversion drivers, surface actionable insights, and support executive reporting and functional business reviewsTranslate complex data into clear, actionable recommendations for marketing, business development, and partner teamsSkills5+ years of experience in Revenue Operations, Sales Operation or a related analytical roleExperience building or scaling a Revenue Operations function from the ground up in a scaling SaaS environmentDeep expertise in Salesforce reporting, dashboards, and data architectureAdvanced analytical skills with the ability to interpret complex datasets and communicate insights clearlyHigh proficiency in Microsoft PowerPoint and executive presentation developmentStrong understanding of SaaS metrics, pipeline management, and revenue forecastingExceptional attention to detail and commitment to data accuracyProfessional presence and ability to communicate effectively with senior leadership and board-level stakeholdersExperience working in a Private Equity-backed companyExperience supporting board reporting processesFamiliarity with revenue tech stack integrations and automation toolsExperience in B2B SaaS or enterprise software environmentsCompany OverviewBaxter Planning provides demand forecasting software to optimize inventory cost and improve service levels across complex. It was founded in 1993, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is https://www.baxterplanning.com/.