[Remote] Marketing Operations Lead

Note: The job is a remote job and is open to candidates in USA. GiveCampus is the world's leading fundraising platform for non-profit educational institutions, helping advance the quality, affordability, and accessibility of education. They are seeking a Marketing Operations Lead to build and scale the marketing operations function, optimizing campaigns and managing systems that drive their top-of-funnel engine.ResponsibilitiesOwn and optimize the Marketing Automation Platform (HubSpot). Manage system configuration, workflows, automation logic, and governance. Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement toolsLead a comprehensive audit and restructure/rebuild of our HubSpot instance. Lead the charge in realigning the system to industry best practice after a period of organic growth. Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating modelEvaluate, implement, and own the operation of new marketing technologiesIdentify and implement AI-powered tools, agents, and workflows that can transform the way we do Marketing at GiveCampus – with a focus on tools that:Enable deep personalization in the way we present ourselves to our partners and prospectsRemove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and executionDevelop and implement robust systems for campaign execution. Standardize campaign frameworks and design consistent, scalable SOPs for executing on email programs, nurture sequences, webinars, and paid advertising campaignsOversee campaign performance tracking. Ensure standard tracking structures are in place and accurately configured (UTMs, campaign attribution mapping, CRM campaign structure) and create assets for the organization to be able to view campaign performance and use analytics to optimize outcomesBuild, QA and launch all routine campaign workflows within internal GiveCampus systems - or develop automations that can do soCreate dynamic audience segmentation frameworks that enable GiveCampus to be consistently sharing messages that are persona-based and school-specific across all of our channels - including email, website, and nurture tracksMaintain internal field and data architecture to support segmentation strategy. Manage enrichment tools and data providers, develop and implement new data frameworks, oversee deduplication processes, and build data validation and governance rules to facilitate reliable targeting and segmentationSupport ABM initiatives with account-based targetingManage the end-to-end sales lead management framework. Drive ongoing alignment around lead definitions, prioritization/scoring, lead routing logic and assignment, and performance monitoringOptimize lead funnel performance by monitoring funnel conversion rates, time to engage, and handoff effectiveness. Identify drop-off points or opportunities to double-down on successful programs. Provide insights on the organization that enable GiveCampus to aggressively expand the marketing funnel over timeDesign new frameworks for how marketing performance is measured. Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and moreOffer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocationDeliver actionable recommendations, not just data. Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstreamSkills5-8+ years in marketing operations, with significant time spent in B2B SaaS environmentsYou've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmaticallyStrong understanding of SaaS revenue metrics and funnel analyticsDeep HubSpot expertise. You will be responsible for day-to-day platform administration and will act the primary internal go-to on all things Hubspot for the broader teamDemonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automationTechnical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automationStrong understanding of CRM reporting and data architectureProficiency with enrichment and data toolsAbility to translate business strategy into operational infrastructureStrong process design and documentation skillsComfortable educating stakeholders on best practicesSystems thinker who can scale processesHighly detail-orientedAnalytical and curiousStrong communicator across technical and non-technical audiencesComfortable building from scratchProactive and solution-orientedBenefitsOur purpose-driven team of 130+ is located in 30+ states across the US: team members work from anywhere they choose.We have a beautiful 12,000sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, visit partner institutions, and host retreats in various locations.Company OverviewGiveCampus is a fundraising platform for nonprofit educational institutions. It was founded in 2014, and is headquartered in Washington, District of Columbia, USA, with a workforce of 51-200 employees. Its website is https://go.givecampus.com/.