[Remote] Marketing Operations & Analytics Manager

Note: The job is a remote job and is open to candidates in USA. GN Group is a company that delivers intelligent hearing, audio, video, and gaming solutions. They are seeking a Marketing Operations & Analytics Manager to optimize marketing execution and measurement, drive lead generation and ABM programs, and ensure data integrity and actionable insights.ResponsibilitiesOwn and optimize marketing operationsAct as the day-to-day subject matter expert for our marketing automation/email platform (e.g., CIJ), supporting both end‑customer and channel campaigns that are measured on leads, conversion, and pipeline impactTranslate campaign, ABM, and webinar plans into operational requirements and build the underlying journeys, forms, landing pages, and emails designed to capture and qualify demandSupport special program management for selected tools and initiatives (e.g., Channext, JVEC), ensuring data flows, reporting, and campaign execution are aligned with overall lead and partner goalsMaintain and improve templates, modules and SOPs to keep campaigns on-brand, efficient, and compliantTroubleshoot marketing automation issues in partnership with IT and vendors, documenting known issues and workaroundsBuild, QA, and launch outbound campaigns and nurture flows based on approved briefs, with clear lead and conversion targetsOperationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic (aligned with lead management and Sales) so that high‑intent leads are identified and passed to Sales quickly and accuratelyLead end‑to‑end webinar operations for North America (end‑customer and channel):Plan and schedule webinars with strategy owners, with a clear focus on registrations, attendance and follow‑up leadsCoordinate stakeholders (content owners, speakers, Sales and Channel)Own invitation, reminder, and follow‑up workflows, including email build, audience lists, and deploymentManage registration pages, forms, and integrations with CRM/MAEnsure timely post‑event follow‑up and lead hand‑off into CRMSupport ABM execution by building and maintaining target account lists, segments, and workflows, ensuring ABM activities are correctly tracked and tied to account‑level engagement and lead creationOwn the intake, cleansing, and standardization of contact lists from partners, events, and other sources before they enter CRM/MA, so we can maximise usable, marketable contacts and avoid duplicationEnsure channel‑sourced and partner‑provided lists are handled in a compliant, consistent wayBecome the “go‑to” owner for how lists are structured, segmented, and used within marketing tools to support targeted campaigns and higher response ratesWork with the Lead Management Associate and IT/CRM teams so data models, fields, and configurations support campaign execution and reporting needsBuild and maintain dashboards and recurring reports that cover:Email and campaign performance, including leads generated, lead-to-MQL, and MQL-to-SAL conversionWebinar KPIs (registrations, attendance, engagement, follow‑up actions, leads created and pipeline influence where measurable)Funnel performance and lead conversion, aligned to lifecycle definitions (MQL, SAL, SQL, etc.)ABM performance at account and segment level, including engaged accounts and opportunities openedProvide clear, actionable insights and recommendations to the End‑Customer Marketing Lead, Channel Marketing, Sales and the broader team on:What’s working in lead gen, conversion, and webinarsWhere leads stall in the funnel and how to improveWhich segments, offers, and topics perform best for lead volume and qualityAct as a trusted partner to:The End‑Customer Marketing Lead on execution, measurement, and optimization of end‑customer programs tied to lead and pipeline targetsChannel Marketing on the operational delivery and measurement of partner‑facing campaigns and webinarsThe Lead Management Associate on reflecting lifecycle and routing rules in systems and dashboardsPartner with the Head of Channel Marketing Operations on the structure and upkeep of Monday.com boards, helping ensure campaign, asset, and program tracking is accurate, up to date, and usable for decision‑makingProvide light training and documentation so marketers can self‑serve basic tasks (e.g., simple list pulls or emails), while you own complex and high‑risk executionHelp maintain and communicate a central marketing and webinar calendar from an ops perspective, coordinating with Channel to avoid audience fatigue and conflicts and to sequence campaigns for maximum lead impactSkills4–7+ years in marketing operations, demand generation, or growth/analytics in a B2B environment, ideally in teams measured on leads and pipeline contributionHands-on experience with a marketing automation platform (e.g., CIJ, Marketo, HubSpot, Pardot)Hands-on experience with a CRM (e.g., Microsoft Dynamics, Salesforce) and marketing–CRM integrationHands-on experience with planning and operational execution of webinars (e.g., Teams Live, Zoom, ON24 or similar tools)Strong understanding of email best practices, deliverability basics, and rigorous campaign QAExperience building and maintaining reports and dashboards (e.g., Power BI, Tableau, CRM/MA native reporting)Comfortable working with data, including list manipulation, segmentation, and basic Excel/Sheets or SQLFamiliarity with lead management concepts (MQL/SAL/SQL, funnel stages) and ABM is a strong plusExcellent communication and stakeholder‑management skills, able to translate technical and data topics into clear, actionable recommendationsOps‑minded builder – you enjoy fixing broken processes, standardizing workflows, and making complex systems usable for othersDetail‑oriented and quality‑driven, especially for outbound campaigns, webinars, and data changesCollaborative by default – you enable strategy owners, Channel Marketing and Sales, rather than competing with themAnalytical and curious, asking what the data says and turning it into simple, practical actions that improve lead volume and qualityBias for action, moving quickly from insight to implementation while keeping stakeholders informedBenefitsGenerous benefits including PTO and paid holidays401(k) with company matchPaid parental leave and transition back to work benefitsCompany HSA contributionDiscounted GN Group productsAnnual bonusesHealth insuranceA 401(k) planPaid time off and paid holidaysCompany OverviewGN Group is a Danish manufacturer of hearing instruments and audiological diagnostics equipment and headsets. It was founded in 1869, and is headquartered in Ballerup, Hovedstaden, DNK, with a workforce of 5001-10000 employees. Its website is http://www.gn.com/.