[Remote] Marketing Manager - VendorLine

Note: The job is a remote job and is open to candidates in USA. PlanetBids is a leader in web-based eProcurement solutions, and they are seeking a Marketing Manager to enhance their VendorLine platform. This role involves managing the website and content, executing marketing campaigns, and refining product messaging to drive vendor engagement and adoption.ResponsibilitiesOwn and manage the VendorLine website experience, updating product pages, landing pages, and site messaging to ensure the site clearly communicates value and supports marketing goalsCreate supporting content including blog articles, educational resources, Learning Center content, product explainers, and feature highlights that help vendors understand procurement opportunities and how VendorLine supports their successPlan, build, launch, and optimize marketing campaigns that drive VendorLine awareness and vendor adoptionManage paid advertising campaigns (Google Ads, social ads), including targeting, messaging, and performance optimizationCreate campaign assets such as landing pages, emails, and supporting contentMonitor performance across channels and identify opportunities to improve engagement and conversion over timeDevelop and refine VendorLine's value proposition, translating product features into clear, compelling benefits for vendorsEnsure messaging is consistent across all marketing channels and materialsConduct customer and competitive research to uncover marketing opportunities and inform positioningShare insights and recommendations that shape how VendorLine is promoted and positioned with key stakeholders and Marketing team leadershipSkills2–5 years of experience in product marketing, SaaS marketing, or related rolesStrong writing skills with the ability to clearly communicate product value and translate features into customer benefitsExperience developing or contributing to product messaging and positioningAbility to conduct customer and market research and turn insights into actionable recommendationsExperience creating marketing content such as landing pages, product pages, emails, and educational contentExperience managing or updating marketing websites or landing pagesExperience planning and executing marketing campaigns across channelsFamiliarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimizationAbility to analyze performance and identify opportunities to improve engagement and conversionTravel requirements up to 20% including quarterly travel to conferences and tradeshowsAbility to work both autonomously as well as within a team in a remote work environmentAs a requirement, all candidates must be physically based in the United States and able to legally work for any employerBenefitsCompetitive pay that recognizes your skills and contributionsFlexible scheduling in a fully remote environmentUnlimited PTO with an annual vacation bonus to encourage rechargingMedical insurance with generous company contributionsDental and vision insurance with 100% of employee premiums paid by the companyCompany-paid short-term and long-term disability coverageCompany-paid life and AD&D insurance, with options to increase your coverageFlexible Spending Account (FSA) and Dependent Care FSA options401(k) plan with both Traditional and Roth options, immediate vesting, and an employer matchLegal Club membership for personal legal supportEmployee Assistance Program for confidential counseling and resourcesCareer pathing and professional development to help you grow and thriveA collaborative, engaged culture where your ideas matter and your voice is heardCompany OverviewPlanetBids is a web-based eProcurement company that provides a modular suite of innovative and best-in-class solutions. It was founded in 1998, and is headquartered in Woodland Hills, California, USA, with a workforce of 11-50 employees. Its website is http://home.planetbids.com/.