[Remote] Marketing Manager, Success

Note: The job is a remote job and is open to candidates in USA. Cartwheel is an early-stage company focused on addressing the student mental health crisis through innovative programs that support school staff. The Marketing Manager will oversee marketing efforts to engage and retain district partners, ensuring they feel supported throughout their journey with Cartwheel.ResponsibilitiesPartner retention marketing: Scale and execute our engagement playbook across all district partnersMonthly newsletters: Own writing, production, and performance tracking for monthly partner newslettersEnterprise district activation: Build and document a replicable launch playbook for enterprise districtsProof of impact: Maintain a content library of case studies, impact stories, and press releasesPartner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-endConference support: Contribute to conference logistics, campaign coordination, and localized contentCross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same directionSkills4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groupsProven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are differentStrong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlinesExperience building and executing lifecycle or retention marketing programs, not just one-off campaignsComfort with marketing operations tooling (HubSpot experience a plus) and performance trackingA bias toward documentation, reporting, and systems: you build things that makes it easy for other people to useCan own projects end-to-end from writing, producing, and launchingExperience marketing to K-12 school districts or working within a school-adjacent organizationFamiliarity with CSM or customer success workflowsExperience with Asana, Salesforce, Figma, ClaudeBenefitsMeaningful equityHigh-quality health insurance with a $0 monthly premium option for employeesDental, Vision, and Employer-Sponsored Life Insurance4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)Sick Leave + Holidays401K with up to 2% employer match$500 annual educational stipendTeam-based culture with mission-driven colleagues who will go to bat for youCompany OverviewCartwheel offers mental health support to students in order to help schools regain balance in the midst of the student mental health crisis. It was founded in 2022, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://www.cartwheelcare.org.