[Remote] Marketing Manager, Promotions

Note: The job is a remote job and is open to candidates in USA. Active Interest Media is seeking a Promotions Manager to drive growth across new business initiatives including tours, events, product, and membership. This role owns the planning and execution of integrated promotional campaigns that accelerate acquisition, conversion, and retention across a portfolio of enthusiast media brands.ResponsibilitiesLead end-to-end promotional strategy across new business initiatives digital products, tours, events, and membershipsBuild and execute multi-channel campaigns across email, web, paid media, and external channelsDrive audience, acquisition and conversion through optimized funnels, testing, and segmentationPartner with product, editorial, and marketing teams to align promotions with launches and content momentsSupport go-to-market planning for new products, offers, and revenue streamsIdentify and activate cross-sell and upsell opportunities across brandsTrack performance and continuously optimize against KPIs including conversion, retention, and revenueSkills3-5 years in growth, lifecycle, promotions, or integrated marketing rolesExperience driving digital product revenueStrong executional fluency across email, digital, and campaign managementData-driven mindset with experience using testing and analytics to improve performanceAbility to manage multiple stakeholders and priorities across a matrixed orgStrong project management and communication skillsExperience in media, publishing, or enthusiast content brands a plusCompany OverviewOne of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and TV shows that reach millions of readers, fans, and attendees in 85 countries. It was founded in 2003, and is headquartered in Des Moines, Iowa, US, with a workforce of 201-500 employees. Its website is http://www.aimmedia.com.