[Remote] Marketing Manager, Lifecycle

Note: The job is a remote job and is open to candidates in USA. Wealthfront is a leader in the financial technology industry, empowering individuals to take control of their financial futures. They are seeking a Marketing Manager for Lifecycle to develop and manage personalized, multi-channel marketing programs aimed at enhancing clients' financial knowledge and guiding them through their customer journey.ResponsibilitiesDevelop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for themWork closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goalsUse Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programsOversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimizationMeasure and communicate performance and impact of marketing programsSkills4+ years of professional marketing experience, with a focus on customer lifecycle marketingExperience implementing and managing marketing automations for customers across the customer journeyProven examples of impactful projects translating data into actionable insights and strategic recommendationsExperience running A/B and multivariate experiments in lifecycle channelsAbility to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammatesBalanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plusBS or MS, or equivalent professional experiencePersonal finance knowledge/experience is a big bonus, but not requiredKnowledge of compliance and regulatory considerations within the financial services industry is a plus, but not requiredExperience with marketing platforms, Iterable is a plusBenefitsEquityMedicalVisionDental401K planGenerous time offParental leaveWellness reimbursementsProfessional developmentEmployee investing discountCompany OverviewWealthfront integrates investing and saving products to help young professionals build long-term wealth in any market condition. It was founded in 2008, and is headquartered in Palo Alto, California, USA, with a workforce of 201-500 employees. Its website is https://www.wealthfront.com.Company H1B SponsorshipWealthfront has a track record of offering H1B sponsorships, with 2 in 2026, 8 in 2025, 15 in 2024, 7 in 2023, 12 in 2022, 19 in 2021, 23 in 2020. Please note that this does not guarantee sponsorship for this specific role.