[Remote] Marketing Manager Gateway NA
Note: The job is a remote job and is open to candidates in USA. Merlin Entertainments is seeking a Marketing Manager Gateway NA to develop and execute innovative, data-driven campaigns that drive consumer demand and maximize ROI. This role involves collaborating with various teams to enhance the guest experience and achieve revenue targets through integrated marketing strategies.ResponsibilitiesCollaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presenceLead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand resultsOversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworksPartner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activitiesNavigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpointsUtilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plansSupport the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practicesRole model company values and behaviors to foster a collaborative, creative, and high-performing team environmentManage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadershipSkills5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectorsExcellent verbal and written communication skillsProven success in developing and executing integrated marketing campaignsExperience working within complex organizations and collaborating with different teams, balancing prioritiesLeadership and people management skills, with experience in managing and developing people, directly or indirectlyStrong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategiesExcellent stakeholder managementProven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performanceA passion for the entertainment and tourism industry, with a customer-first approach to marketingBenefitsExcellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.Recognition Programs and Rewards.401(k) Program: Save for the future with company matching contributions.Tuition Reimbursement Programs: Get support for further education and career growth.Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!Company OverviewMerlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group. It was founded in 1999, and is headquartered in Poole, Dorset, GBR, with a workforce of 10001+ employees. Its website is https://www.merlinentertainments.biz.