[Remote] Marketing Manager, Brand & Audience Insights

Note: The job is a remote job and is open to candidates in USA. Farber Debt Solutions is one of Canada’s oldest and largest debt solution providers, dedicated to helping Canadians overcome debt. The Marketing Manager, Brand & Audience Insights role is responsible for translating the company's brand strategy into actionable marketing insights, ensuring effective communication with the target audience through data-driven approaches.ResponsibilitiesOperationalize Farber’s brand strategy, including positioning, value propositions, messaging frameworksTranslate strategic direction into clear, usable tools (e.g., messaging frameworks, briefs, templates) for cross-functional teamsEnsure consistent application of brand voice, tone, and visual identity across channels and touchpointsPartner with Content and Creative teams to guide messaging and campaign developmentSupport brand governance through review and guidance, ensuring alignment to strategic intentBuild and maintain a strong, insight-led foundation for marketing decisionsSynthesize inputs from research, CX data, campaign performance, and third-party sources into a clear view of the customerDefine and lead the marketing learning agenda, identifying key knowledge gaps and prioritiesMonitor competitive marketing activity to inform positioning and go-to-market decisions that maintain differentiationLead the development and evolution of segmentation models, personas and audience frameworks and customer readiness stagesIdentify key behavioural drivers, including barriers (e.g., stigma, fear) and triggers (e.g., financial stress), to inform messaging and targetingPartner with CX to ensure alignment between customer experience and brandTranslate customer insights into actionable messaging and campaign inputsSupport Integrated Marketing in developing insight-led campaign strategies and briefsPartner with Client Marketing, Content, Creative, and CX to ensure audience and messaging frameworks are reflected in lifecycle programs and experiencesEnsure consistent application of insights and messaging from acquisition through retentionDevelop and execute the annual marketing learning agenda aligned to business prioritiesPartner with vendors, CX, and Analytics to execute qualitative and quantitative researchGuide application of research in message testing, creative development, and campaign performanceTranslate findings into clear, actionable recommendationsBuild and maintain a centralized repository of audience insights and researchDevelop playbooks and frameworks to standardize how insights are applied across teamsTrain and support teams on personas, insight-led briefing, and messaging frameworksChampion a culture of insight-driven marketing across teamsSkills8-10 years of experience in brand planning, integrated marketing, audience insights, campaign strategy, or related rolesExperience translating strategic direction into annual plans, messaging frameworks, campaign briefs, or go-to-market inputsStrong understanding of audience research, customer insights, with proven ability to apply them to marketing executionStrong experience in brand development and governanceDemonstrated ability to influence cross-functional teams and drive adoptionExperience operating in complex, multi-stakeholder environmentsBenefitsRemote work modelVacation and wellness daysExtended health and dental coverage, plus virtual doctor servicesEmployee Assistance Program and mental health resourcesCompany-matching retirement savings planFinancial support for professional developmentAnnual company eventsExclusive access to perks and discountsCompany OverviewFarber Debt Solutions is one of Canada’s most respected Licensed Insolvency Trustee firms. It was founded in 1979, and is headquartered in Toronto, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.afarber.com.