[Remote] Marketing Manager B2B

Note: The job is a remote job and is open to candidates in USA. Strategic Risk Solutions (SRS) is the world’s largest independent insurance company manager, specializing in the design and management of captive insurance entities. They are seeking a B2B Marketing Manager to enhance the firm's marketing and promotional activities, provide guidance to Marketing Associates, and lead the storytelling efforts across various platforms.ResponsibilitiesMonitor and curate visual and verbal brand standards across all global divisions to ensure a unified market presenceManage the application of brand logos, typography, and graphic elements across all corporate touchpointsLead all design projects and interface with internal/external resources to deliver compelling visual and copywriting elementsSupport cross-functional teams with their event and client meeting needs to ensure consistent high-quality experiences, from event planning to CRM supportDesign and update high-impact sales materials, including capabilities decks and business unit-specific presentationsSupply strong brand level communication elements to be used in RFPsConvert complex captive insurance concepts into clear, executive-ready narratives for case studies and white papersManage production of video elements for social media, webinars, interviews, brandDevelop infographics and diagrams that illustrate SRS’s captive structures and global reach for use in client-facing materials and on social mediaExamine competitive and marketplace trends and make strategic recommendations on content topics and expressions to position SRS as thought leaderCreate suite of event ready branded materials, including booth creative, pamphlets, CRM outreach pre/post event, and promotional social media materialsSupport the transition of HubSpot into a strategic "CRM Hub," focusing on generating compelling and action-oriented emails with lead attribution and ROI reportingManage content updates for the SRS website and microsites to ensure technical accuracy and SEO/GEO alignment, optimizing for new business outcomesLead oversight of SRS LinkedIn page content strategy, page and mailbox, driving content planning, measuring success metrics and optimizing against key KPIsDevelop SRS paid media strategy for website and B2B lead genOversee the digital asset management system to ensure global teams have real-time access to approved marketing materialsLead relationships with external agencies and contractor support teamCoordinate the development and distribution of highly engaging content that elevates SRS leadership status and awareness among key stakeholdersAssist on SRS’s public relations initiatives including the writing and distribution of press releases, award submissions, managing media contacts and interview opportunitiesSupport the CMO in managing relationships with trade media and coordinating executive interviews or quotesSkills5-7 years prior marketing experience with a B2B focusExperience mentoring and supervising junior team membersExperience with CRM systems (HubSpot), and managing email marketing applicationsExperience managing and optimizing B2B Social Media platforms (LinkedIn)BA/BS degree in marketing, communications, or equivalent fieldProficient with MS Office suite, Adobe creative suiteStrong communications and writing skills for developing effective, professional, and creative messagingDetail-oriented with the ability to manage multiple marketing activities and campaigns simultaneouslySelf-manager with motivation to perform at a high level in a remote work environmentFamiliarity with AI tools for copywriting, content generation and researchOccasional domestic and international travel will be required (1X per month on average), must have valid passport at time of employmentPaid media experience (LinkedIn, Google)SEO, GEO website optimization experienceKnowledge of captive insurance or related insurance servicesExperience with project management software (ClickUp, Loopio)Familiarity working within financial and/or regulatory environmentsBenefitsOffering a competitive salary, bonus plan, and a generous benefits packageOpportunities for rewarding growth and advancement in an environment of genuine equity and inclusionCompany OverviewSRS has been providing management and consulting services to the insurance and alternative risk financing industry for the past 25+ years. It was founded in 1993, and is headquartered in Concord, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://www.strategicrisks.com.