[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pharmaceutical Strategies Group (PSG) is focused on helping clients navigate the challenges of drug management. The Marketing Manager will be responsible for executing marketing campaigns to drive revenue, enhance brand recognition, and foster client relationships while collaborating with sales leaders and subject matter experts.ResponsibilitiesCollaborate with marketing and business leaders to manage and execute an annual marketing plan that achieves business goals. Present comprehensive strategic plan, editorial calendar, and channel optimization each yearDevelop and execute marketing campaigns that include the use of content (e.g., case studies, white papers, webinars), direct mail, digital marketing, and public relations. Establish measurable campaign goals and utilize various reporting mechanisms to evaluate resultsAct as liaison with business and sales leaders to target opportunities for content development and marketing innovation. Responsible for obtaining program approvalsBuild trusted, influential relationships with peers, sales leaders, and subject matter expertsCreate content management strategy to ensure messaging is clear, engaging, relevant, consistent, and actionableSupport thought leadership program to continually increase brand/product recognition, improve sales solution awareness, and build credibility. Apply content across multiple digital and PR channelsMaintain product positioning framework, keeping marketing, sales, and sales operations up to date on the latest positioning based on new-to-market innovationCollaborate with the public relations team to gain speaking engagements, awards, endorsements, and byline/quote opportunitiesCoordinate logistics of identified tradeshow and speaking engagements and ensure they are supported with modern presentations, displays, and handoutsIdentify and analyze key performance indicators for campaigns, public relations, population targeting, and optimization. Work with internal data teams and leadership to build KPIs and evaluate resultsBe a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping our company goals and brand standards omnipresentSkillsBA degree in Communications, Marketing, Journalism, or a relevant field5+ years' experience in marketing and/or communicationsExtremely collaborative, working closely as part of a team, and with other departmentsPossess strong knowledge of marketing concepts and copywriting standards across social networks, email, web and digital, print, public relations, and advertising platformsAble to successfully manage multiple complex projects simultaneously and to perform complex tasks leveraging a variety of channelsStrong inclination for organization, process adherence, attention to detail, editorial guidelines, etcProvide clear, comprehensive instructions when writing creative briefs and submitting deliverable requirements. Ensure key elements (settings, links, databases, deadlines, etc.) are provided early to minimize rounds of editsAccountable for technical accuracy, testing, and performance of own workExcellent verbal, written, presentation, and interpersonal skills with peers to senior leadersAbility to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areasCommitted to working within project management tools accurately and consistentlyAdhere to marketing policies and priorities, nomenclature, filing systems, and general operationsProficient in the use of Microsoft Office SuiteSome travel requiredB2B marketing experience with employee benefits/pharmacy experience is strongly preferredExperience planning and executing industry events, tradeshows, or speaking engagements, including coordination of materials, messaging, and follow-up is strongly preferredBenefitsGenerous Paid Time offManaged PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early close daysGenerous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leaveGenerous employee referral bonus program of $1,500 per hired referralQuarterly employee recognition program for demonstrating EPIC’s values plus additional employee recognition awards and programs (and trips!)Employee Resource Groups: Women’s Coalition, EPIC Veterans GroupProfessional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership DevelopmentUnique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife SupportAdditional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment. It takes both production and service to be EPIC!EPIC Gives Back – Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First FoundationCompany OverviewPharmaceutical Strategies Group (PSG) is the leading pharmacy intelligence and technology company providing cutting-edge drug cost-management solutions. It was founded in 1994, and is headquartered in Plano, Texas, USA, with a workforce of 51-200 employees. Its website is http://www.psgconsults.com.