[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. They are seeking a Marketing Manager who will own the entire digital marketing function, manage paid acquisition campaigns, and lead a team to drive revenue growth through effective marketing strategies.ResponsibilitiesOwn the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO. You know how these pieces fit together because you've built them beforeManage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international). You're not just launching campaigns, you're optimizing them weekly based on ROAS, CPA, and LTV. You've managed six-figure monthly budgets and you didn't waste themBuild landing pages that convert. Not landing pages that look pretty in a Figma review. Pages that convert. You understand hierarchy, messaging, offers, and urgency. You can write the copy, brief the design, build it in a CMS (we use HubSpot), and ship itRun the CRO program. A/B tests aren't something you do once a quarter. You have a backlog of hypotheses, you prioritize by impact, and you're always running something. You know that most tests lose — and you're fine with that, because the winners compoundDrive email and lifecycle marketing. Nurture sequences, onboarding flows, re-engagement campaigns, upgrade nudges. You build emails that earn trust and drive revenue — not emails that get archivedLead and develop a team. You'll manage a Marketing Coordinator (and grow the team over time). You set the bar, give honest feedback, and make the people around you better. You don't micromanage — you set clear expectations and hold people accountable to outcomesOwn the data. GA4, HubSpot reporting, ad platform analytics, attribution modeling. You can pull your own data, build your own reports, and extract insights without waiting for someone else. When the CRO asks "why did CPA spike last week?" you already know the answerCollaborate across the business. You work closely with product, sales, and customer success to ensure marketing efforts are aligned and driving towards the same goal — growthSkills5-8 years in digital marketing with at least 2 years managing paid acquisitionSaaS experience is strongly preferredB2B, B2C, or prosumer experienceAbility to write headlines, ad copy, landing page copy, and email subject linesExperience with ROAS, CPA, conversion rate, and MRR impactAbility to build a landing page in HubSpotAbility to set up conversion tracking in GTMAbility to pull a report from GA4Ability to troubleshoot attribution issuesAbility to segment data by geo, device, audience, creative, and time periodStrong organizational skills to manage multiple campaigns across multiple channelsCuriosity to read marketing books, study competitors, and test new platformsBenefitsYour choice of computer/hardwarePaid vacationRemote workCompany OverviewSync.com makes it easy to store, share and access your files from just about anywhere. It was founded in 2011, and is headquartered in Toronto, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.sync.com.