[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Instrumental Group is a digital sales and marketing agency based in Golden, Colorado, and a proud Elite HubSpot Partner. They are seeking a Marketing Manager to build and execute their internal marketing strategy across partner marketing, event marketing, and demand generation, working closely with leadership and external partners to grow the brand and support revenue goals.ResponsibilitiesDrive co-marketing strategy and execution across Instrumental's top technology partnersBuild relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystemDevelop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelinesCoordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner prioritiesDevelop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authorityCollaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer enginesMaintain active partner relationships and serve as the day-to-day marketing contact for: Aircall, Grammarly, PandaDoc, HubSpotTrack co-marketing performance and report results back to partners and internal leadershipOwn the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagementsDevelop conversion paths and campaign assets for each event (landing pages, registration flows, pre/post-event nurture)Create and manage event promotion materials, including ad creative and organic social contentLead social media strategy and coordinate with service team contributors to maintain a consistent brand voice and publishing cadence across channelsCollaborate with the SEM team on paid targeting strategy for event promotionSupport executive-level speaking engagements and conference sponsorship strategy, with direct collaboration with the CROCoordinate event logistics, speaker prep materials, and post-event follow-up sequencesBuild and run Instrumental's inbound pipeline engineDevelop and execute inbound lead generation strategies, including gated content offers, landing pages, and conversion path optimizationOwn email marketing strategy and execution, including list segmentation, nurture sequences, and performance reportingBuild and optimize marketing automation in HubSpot, including workflows, lead scoring, and lifecycle stage managementCoordinate with service team on creative and graphic design execution for campaign assets, ensuring visual consistency and brand quality across all demand gen materialsCollaborate with the SEM team on paid media strategy, providing creative assets and campaign briefsReport on pipeline contribution and marketing attribution, connecting campaign activity to deal creation and revenueIdentify and test new demand generation channels aligned to Instrumental's target marketSkills3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownershipDemonstrated ability to manage multiple marketing programs simultaneously without losing quality or momentumHubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing HubStrong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copyCollaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholdersAI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quicklyData-oriented. You track performance, draw conclusions, and adjust strategy based on resultsExperience in regulated industries (financial services, healthcare, insurance) is a meaningful plusBenefitsMedical, dental, and vision insuranceShort- and long-term disability coverageAccident insurance401(k) retirement plan15 paid holidays + generous PTOQuarterly incentive planA vibrant, close-knit team that truly caresCompany OverviewInstrumental Group provides value-added support to businesses through inbound marketing solutions. It was founded in 2021, and is headquartered in Golden, Colorado, USA, with a workforce of 51-200 employees. Its website is https://www.instrumental.net.