[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. McGraw Hill is a leading provider of digital and print educational resources, and they are seeking a Marketing Manager for their Higher Education division. This role involves driving awareness, engagement, and revenue growth through strategic marketing initiatives and collaboration with cross-functional teams.ResponsibilitiesPartner closely with the sales organization to drive product adoption, retention, and revenue growthDevelop and execute strategic go to market plans in collaboration with cross functional teamsCreate and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materialsConduct customer facing and internal presentations, webinars, and trainings in both live and virtual environmentsDevelop sales enablement materials and training resources that support internal teams and address customer inquiriesPlan and execute high impact customer events and engagement opportunitiesPartner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategyUse data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing effortsSkillsBachelor's and/or advanced degreeThree or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technologyExperience developing marketing campaigns, presentations, and events that engage customers and support salesStrong analytical skills with the ability to use data to guide decision makingExcellent written and verbal communication skills, including English fluencyCreativity, competitive drive, and the ability to manage multiple projects and deadlinesAbility to travel approximately 25–30%BenefitsAn annual bonus plan may be provided as part of the compensation packageA full range of medical and/or other benefits, depending on the position offeredCompany OverviewWe are a leading global education company that partners with millions of educators, learners and professionals around the world. It was founded in 1888, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.mheducation.com.