[Remote] Marketing Manager (24302)

Note: The job is a remote job and is open to candidates in USA. NEOTech is a company specializing in Electronic Manufacturing Services (EMS) for various markets including Aerospace, Defense, Industrial, and Medical. They are seeking a B2B Marketing Manager to drive demand generation, pipeline growth, and sales enablement while managing the full marketing funnel and collaborating closely with Sales and Business Development.ResponsibilitiesOwn and manage the end-to-end growth marketing and demand generation funnel supporting complex EMS sales cyclesDevelop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customersGenerate and qualify leads aligned to strategic accounts, programs, and vertical prioritiesBuild and optimize lead scoring, qualification, and routing frameworks in alignment with Sales and Business DevelopmentImprove conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples: Cost per lead (CPL), MQL-to-SQL conversion rates, Pipeline and opportunity contribution, Campaign ROI and win-rate influenceImplement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeysAnalyze performance by market vertical, account type, and campaign sourceDevelop dashboards and executive-ready reporting that connects marketing activities to business outcomesOptimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle servicesManage web analytics and tracking tools to understand user behavior, engagement, and conversion pathsStay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environmentsEnsure accuracy and integrity of marketing and web data across systemsOwn day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibilityBuild and optimize automated nurture programs aligned to long sales cycles and technical audiencesEnsure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reportingMaintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibilityPartner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansionDevelop, maintain, and evolve core sales enablement materials, including: Enterprise and sector capability presentations, One-pagers and solution briefs, Program- and customer-specific messaging support, Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions, Ensure consistent use of approved positioning and messaging across customer-facing materialsSteward NEOTech’s enterprise positioning and segment-specific messaging in day-to-day executionEnsure all messaging reflects NEOTech’s strengths in high-reliability, regulated manufacturing environmentsDevelop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnershipsCollaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirementsCreate thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trustLeverage case studies and thought leadership in demand generation campaigns, website content, and sales outreachServe as the central point of coordination for marketing activities across the organizationBalance inbound requests with strategic priorities, ensuring focus on the highest-impact workEstablish and maintain workflows and planning rhythms appropriate for a lean organizationCollaborate with leadership to evolve marketing priorities as the business growsSkills5+ years of experience in B2B marketing, demand generation, or growth marketingProven experience supporting complex, long-cycle sales environments (manufacturing, industrial, aerospace & defense, medical, or technology)Demonstrated ability to execute tactically while maintaining strategic alignmentStrong expertise in analytics, performance metrics, attribution, and funnel reportingHands-on experience with CRM and marketing automation platformsDemonstrated ability to create sales enablement content and customer-facing collateralAbility to translate technical and operational capabilities into compelling business narrativesStrong writing and communication skills for technical and executive audiencesAbility to work independently as a sole marketer while partnering closely with cross-functional teamsExperience in Electronic Manufacturing Services (EMS) or high-reliability electronicsFamiliarity with regulated environments (AS9100, ISO, ITAR, FDA-related markets)Experience with account-based marketing (ABM) and strategic account supportStrong writing and storytelling skills for technical and executive audienceBenefitsComprehensive benefit package including medical, dental and vision coverageCompany-paid basic life/AD&D insuranceShort-term and long-term disability insuranceVoluntary supplemental insurancesFlexible spending accounts and employee assistance program (EAP)Sick Leave, Vacation Time, and company-paid Holidays are also provided as paid time offNEOTech also provides a 401(k) Retirement Savings Plan option with a company matchCompany OverviewNEOTech is a premier provider of electronic manufacturing services (EMS), integrated design engineering, and advanced supply chain solutions for the aerospace and defense, medical device, and high-tech industrial markets. It was founded in 2004, and is headquartered in Chatsworth, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.natelems.com.