[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. They are seeking a Marketing Manager to develop and execute inbound digital campaigns, manage various marketing strategies, and ensure alignment with firm brand standards and messaging.ResponsibilitiesDevelop and execute inbound digital campaigns that generate qualified CAS leads for the sales teamManage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategiesOwn HubSpot campaign setup, tracking, workflows, attribution, and reportingBuild dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROIManage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generationDevelop industry-specific messaging and campaigns based on ideal client profiles and buyer pain pointsManage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferencesCreate and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement contentLead the development of case studies and client success storiesTrack and coordinate speaking opportunities, conference participation, webinars, and presentation preparationEnsure all materials align with firm brand standards and messagingSkillsBachelor's degree in marketing, communications, business, or related field5+ years of B2B marketing experienceStrong HubSpot and WordPress experience requiredExperience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reportingExcellent writing, editing, communication, and project management skillsAbility to manage multiple campaigns and stakeholders at onceExperience in professional services, accounting, advisory or financial services preferredExperience with partner marketing, co-marketing, webinars, events, or sales enablement preferredBenefitsGenerous paid time offComprehensive medical, dental, and vision coverage, plus life and disability insurance401(k) retirement savings planPaid holidays, including a firmwide winter break (December 24 6 January 1)Paid parental leave (available after one year of service)Mentorship and career development programsCPA exam support to help you succeed on the path to licensureFirm-sponsored events and spontaneous team activitiesCelebrations to mark milestones like the end of busy season and the holidaysCompany OverviewSorren is an accounting and advisory firm providing tailored tax, audit, and consulting services. It was founded in 1996, and is headquartered in Meridian, Idaho, USA, with a workforce of 1001-5000 employees. Its website is https://sorren.com.