[Remote] Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Infracost is a company focused on helping FinOps practitioners and Platform engineers manage cloud costs proactively. As the Marketing Lead, you will develop and execute marketing strategies aimed at driving customer acquisition and brand awareness, while collaborating closely with various teams within the company.ResponsibilitiesManaging the end to end of our marketing functionLooking after, and iterating on the Marketing funnel and KPI dashboardOwning our marketing strategy, and driving customer acquisitionCreating and owning the marketing calendarWorking across the company to create collateral, videos, bringing together eventsBe up for building a small and powerful team once settled inSkills5+ years of B2B marketing experience, ideally in SaaS or developer toolsProven ability to own and drive pipeline as a solo marketer and small teamStrong project management experience running email campaigns, GTM campaigns, sales enablementBias toward action; you'd rather ship something imperfect and iterate than wait for perfectComfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respectStrong writer who can produce clear, credible copy across formats (website, email, long-form, social)Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etcExperience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plusBenefitsFully remote teamTwo meetups a year - we’ve been to Croatia, Barcelona, Berlin, San Diego, and OrlandoEmployee-friendly equity terms, including a [10 year exercise window](https://www.abar.tech/articles/10yr-excercise-window/)401k matching (US)Health, dental, and vision insurance (US)31 days paid leave per year (includes national holidays)12 weeks paid parental leaveCompany OverviewSee cloud costs & FinOps best practices before deployment with Infracost: Shift FinOps left. It was founded in 2020, and is headquartered in San Diego, California, USA, with a workforce of 11-50 employees. Its website is https://infracost.me.