[Remote] Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Amply is a company that helps B2B tech brands enhance their online presence through strategic marketing and web development. They are seeking a Marketing Lead to take ownership of their marketing strategy, focusing on driving lead generation and refining messaging across various channels.ResponsibilitiesDriving lead volume and quality through current channels (organic, paid, email, partnerships, content, referralâwhatever's already producing). Auditing what's working and what isn't, and rebuilding the parts that aren'tDesigning and running new channel tests. Every test should have a written hypothesis, defined success metrics, a clear timeline, and a documented post-mortemâwin or loseTesting and refining messaging as our positioning evolves. Our services and direction will shiftânew offerings, repositioned existing ones, and entirely new brands. You'll own running structured messaging tests (landing pages, ad copy, outbound angles, value props) to figure out what actually resonates with each audience, and feed those learnings back into how we talk about the businessBuilding and maintaining the tracking stack so we trust the numbers. Attribution, dashboards, weekly reporting, funnel diagnostics etcOwning the marketing calendar, budget, and vendor relationshipsStanding up marketing for new ventures as they launchâtranslating playbooks that work at Amply into the next brand without copy-pasting blindlySkillsAgency marketing experience is requiredâeither having worked at an agency, marketed an agency, or run marketing for service businessesA track record of moving lead numbers in a measurable wayYou are not satisfied with maintainingComfort across multiple channelsDeep comfort with analytics, attribution, and the unglamorous side of marketing opsExtremely detail-orientedA planner and a finisherComfortable wearing multiple hats and switching contexts as we launch new brandsThe position is fully remote, so as long as you're doing what you need to do drive marketing forward you can work from anywhereExperience marketing more than one brand or business at a timeFamiliarity with the tools we use (or strong opinions about what we should be using)Prior in-house experience after agency workâyou've seen both sidesBenefitsRemote work - The position is fully remote, so as long as youâre doing what you need to do drive marketing forward you can work from anywhere.Company OverviewWe are a team of Webflow, brand, and SEO experts passionate about building sites that accelerate growth for tech startups. It was founded in undefined, and is headquartered in Lehi, Utah, US, with a workforce of 11-50 employees. Its website is https://joinamply.com.