Remote Marketing Lead

At Yokly, we’re looking for a Marketing Lead who doesn’t just run campaigns — but owns the entire growth engine end to end. This role is for a strategic, data-driven marketer who knows how to turn positioning, funnels, and creative into qualified discovery calls for Sales. You’ll lead a focused pod, collaborate closely with Design, Sales, and Operations, and run multi-channel campaigns with clear attribution, measurable results, and continuous optimization. If you love building systems, testing ideas, and seeing your work directly influence revenue — this role is built for you. What You’ll Do Strategy & Planning - Design and manage multi-channel campaigns: LinkedIn outreach + ads, email funnels & nurture, landing pages, and partnership campaigns. - Define ICPs, offers, messaging maps, and test hypotheses that shape our go-to-market strategy. Execution & Systems - Launch and oversee LinkedIn sequences and GoHighLevel automations. - Maintain organized UTMs, campaign taxonomy, and tracking to ensure clean attribution. - Ensure seamless lead handoff into our in-house app/CRM — every lead counts. Creative Collaboration - Lead creative briefs and SLAs with the Design team (social posts, reels, carousels, landing page blocks). - Review assets to ensure message-market fit, brand consistency, and compliance. - Uphold our brand pillars, style, and voice across all campaigns. - Proposals & Reporting - Build campaign proposals outlining goals, audience, offers, creative briefs, and budgets. - Produce clear performance reports with actionable insights and recommendations for continuous improvement. Optimization & Learning - Run A/B tests across hooks, offers, landing pages, and sequences. - Capture learnings and build playbooks to elevate future campaigns. Cross-Team Collaboration - Work closely with Operations, Sales, and Client Success for smooth handoffs, data integrity, and feedback loops. - Be a communicator of wins, challenges, and insights across the team. ???? Who We’re Looking For (Qualifications) - Master’s degree in Marketing, Business Management, or related field. - 3+ years in B2B / SaaS / performance marketing roles. - Hands-on experience with LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar). - Proven track record running multi-channel campaigns with strong attribution. - Strong skills in brief-writing, creative review, and campaign processes. - Analytical mindset; comfortable working with dashboards, UTMs, and performance data. - Excellent English communication skills. - Collaborative spirit; thrives in fast-paced environments. Nice to Have - Experience in Fintech, Payments, or SaaS - Deep understanding of funnel optimization and landing-page experimentation - Familiarity with compliance-sensitive marketing What You Get - Fully remote, full-time role - Weekends off (Saturday & Sunday) - HMO upon regularization - PTO, Sick Leave, Mental Health Leave - PTO conversion to cash - 13th Month Pay as our holiday thank-you