[Remote] Marketing Email and Content Manager
Note: The job is a remote job and is open to candidates in USA. Crisis Text Line is a nonprofit organization dedicated to providing free, 24/7 mental health support via text. They are seeking a Marketing Email and Content Manager to develop and execute their content and email strategy, ensuring alignment with brand identity and marketing goals while overseeing content distribution across various platforms.ResponsibilitiesSupport creation and implementation of a comprehensive content strategy aligned with organizational goalsCraft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters)Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assetsCollaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectivesIntegrate optimized content for search engines and user engagementMonitor content performance, gathering analysis and adjusting strategies based on data insightsEnsure all content aligns with the organization’s voice, tone, brand and valuesSkills3-5 years of professional content management including SEO, email marketing and copywriting experienceExceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to actionAbility to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers)A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaignsProven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environmentApplied experience using analytics and performance data to refine and improve contentStrong editing and proofreading skills to ensure high-quality, error-free contentExcellent communication and interpersonal skills for working with cross-functional teamsStrong organizational and project management skills with attention to detailExperience working in or with nonprofit organizationsProven success supporting content-driven campaigns that drive engagement, fundraising, or audience growthExperience with digital tools, email marketing platforms (e.g., Mailchimp, Salesforce), and content management systemsExperience using project management tools such as Asana, Trello, or Monday.com to manage timelines, approvals, and campaign workflowsBenefitsComprehensive medical, dental, and vision options that prioritize accessibility and financial peace of mindEmployer-funded HSA contributionsGenerous PTO, sick time, and 19 paid holidays with a winter break12 weeks of fully paid parental leave after 26 consecutive weeks of serviceMonthly internet and mental health stipendsAnnual Wellness StipendHome office and professional development stipends403(b) retirement plan with employer contributionSabbatical after 3 years of serviceCompany OverviewCrisis Text Line is free, 24/7 emotional support for those in crisis. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.crisistextline.org/.