[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. PriceSenz is a challenger brand seeking a bold Marketing Director to lead their U.S. marketing efforts. The role involves defining market positioning, driving demand generation, and building a strong digital presence across North America, while collaborating with various stakeholders to create compelling marketing narratives.ResponsibilitiesBuild and execute the North American marketing strategy from the ground upDevelop clear positioning and messaging that differentiates the company from larger industry incumbentsOwn the digital marketing engine, including:SEO/SEMPaid mediaLinkedIn and social campaignsMarketing automationEmail nurture programsAccount-Based Marketing (ABM)Analytics and pipeline reportingBuild a social-first content strategy across LinkedIn, YouTube, podcasts, webinars, and technical communitiesCreate and amplify executive thought leadership and industry visibilityLead development of:White papersTechnical blogsCase studiesSolution briefsVideosWebinarsSocial contentDrive analyst and media relationsPartner closely with sales on strategic ABM programs targeting enterprise and service-provider customersBuild customer advocacy programs and turn customer successes into market-facing storiesManage agencies, contractors, budgets, and future team growthSkills8+ years of B2B marketing experience with 3+ years in a leadership roleProven experience marketing a challenger brand, category creator, or disruptive technology companyStrong digital marketing expertise across demand generation, paid media, social media, ABM, marketing automation, and pipeline creationDemonstrated success building and scaling marketing functions in high-growth environmentsStrong content and storytelling skills, with experience translating complex technical products into business valueHands-on experience using modern marketing approaches, including AI-powered content, campaign, and productivity toolsActive presence on LinkedIn and a strong understanding of modern B2B social marketingExcellent communication and presentation skillsComfortable serving as a public-facing voice for the companyExperience in networking, cloud infrastructure, cybersecurity, telecom, developer platforms, data center infrastructure, open-source software, or enterprise technologyFamiliarity with networking technologies such as: IP/MPLS, BGP, Layer 3 Routing, Broadband / BNG, Service Provider Networks, Data Center Networking, Open Networking / Disaggregated NetworkingExperience marketing to service providers, ISPs, hyperscalers, enterprise infrastructure buyers, or large technology organizationsExperience working with industry analysts, media, and technology influencersExperience helping international companies expand into the North American marketCompany OverviewPriceSenz provides agile delivery of digital stack components such as user experience, digital platform including micro services. It was founded in 2015, and is headquartered in Dallas, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.pricesenz.com/.