[Remote] MARKETING DIRECTOR

Note: The job is a remote job and is open to candidates in USA. KENTECH Consulting Inc. is an award-winning background technology screening company seeking an experienced and data-driven Marketing Director to lead the launch of a new product division. The role focuses on developing and executing marketing strategies that generate significant revenue growth and involves building a high-performing in-house marketing team.ResponsibilitiesDevelop and refine the go-to-market strategy for our investigative background screening solutionsDefine and implement customer segmentation, positioning, and messagingEstablish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS)Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reachWork directly with the Founder and executive leadership to drive revenue and growth initiativesOwn and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenueOversee content marketing, SEO, and paid advertising to generate high-quality leadsDevelop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok)Implement lead generation strategies that convert visitors into paying customersManage email marketing, automation workflows, and audience segmentationOptimize website UX, conversion funnels, and content strategy for higher engagementConduct A/B testing, analyze performance data, and adjust strategies accordinglyServe as the brand ambassador, ensuring consistent messaging across all platformsWrite, edit, and oversee press releases, blog posts, and thought leadership contentSecure media coverage and industry recognition through PR outreachIdentify networking and sponsorship opportunities for company exposureTransition from working with agencies to building an internal high-performing marketing teamHire, mentor, and manage content creators, designers, and digital marketersFoster a data-driven, results-oriented marketing cultureCollaborate with sales, product, and executive teams to align marketing with business goalsMaintain accountability for marketing team performance and growth KPIsSkills5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. (No exceptions.)Proven track record in scaling brands, driving revenue growth, and executing data-driven strategiesExpertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industriesStrong background in SEO, content marketing, digital advertising, and lead generationExperience with Google Analytics, paid ad management, and marketing automation toolsHands-on experience with A/B testing, conversion rate optimization, and UX improvementsStrong leadership skills with the ability to manage and grow a teamExceptional writing, editing, and communication skillsBA/BS in Marketing, Business, or a related field (or equivalent experience)Experience in public relations and media outreachFamiliarity with the EOS (Entrepreneurial Operating System)A deep understanding of growth hacking strategies and advanced analyticsBenefits401(k)Dental insuranceHealth insuranceOpportunity for advancementPaid time offVision insuranceCompany OverviewKentech offers a suite of background checking and verification tools for companies of any size. It was founded in 2006, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.ekentech.com.