[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. OpenAssets is an end-to-end alternative asset factory specializing in digital financial technologies and traditional asset classes. They are seeking a Marketing Director to oversee strategic marketing plans, conduct market research, and lead marketing management efforts with a focus on institutional and regulatory audiences.ResponsibilitiesDefine and execute marketing strategy aligned with corporate OKRs and ROI expectationsOwn KPIs, budgets, and reporting dashboards to drive data-driven prioritizationEstablish the marketing operating system and scale the team and contractor benchEvolve the OpenAssets narrative and institutional positioning for regulatory audiencesMaintain a unified messaging framework and approved language banks for company-wide useIdentify target audiences and execute lead-generation campaigns (content, webinars, events)Enable BD and Leadership with sales materials and end-to-end event supportTrack and optimize marketing impact on pipeline influence and conversion ratesDevelop segment-specific positioning, use cases, and competitive intelligence battlecardsPartner with Product on launch readiness and core enablement assets like case studiesSupport executive leadership with investor narratives and fundraising communicationsManage crisis communications and high-stakes messaging for partners and the pressServe as the central voice for brand alignment and regulatory risk posture across teamsProactively update narratives as product capabilities and market dynamics evolveDevelop foundational copy for the website and talking points for leadership announcementsDefine social messaging guardrails and review key sales material for narrative coherencyOwn digital conversion strategy and thought leadership distribution through PR and partnersSkills3-5 years in a senior leadership roleProven track record in developing and executing comprehensive brand narratives, messaging architectures, and multi-channel marketing strategies, preferably in FinTech, enterprise software, B2B services, or regulated industriesExceptional written and verbal communication skills, with a portfolio demonstrating the ability to craft sophisticated, institutional-grade content for C-suite, investor, and regulatory audiencesStrong understanding of marketing KPIs, financial oversight, and performance metrics (ROI, LTV, CPA)Demonstrated experience in managing complex projects, especially rebrands or major organizational messaging shiftsAbility to work effectively across legal, product, and business development functions to ensure alignmentExperience in supporting investor relations and executive communications is highly desirableA Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or equivalent experience preferredExperience marketing blockchain, tokenization, digital assets, stablecoin infrastructure, or RWA products to institutional audiencesCompany OverviewOpenAssets is establishing open standards for the next generation of capital markets—the trusted foundation for real-world asset tokenization and digital currencies. It was founded in 2020, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 11-50 employees. Its website is https://www.pointsville.com.