[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. GlobeStar Systems is a leader in integrated clinical communication, with their cornerstone product, Connexall®, designed for the healthcare industry. They are seeking a strategic Director of Marketing to lead Connexall’s marketing efforts, focusing on brand positioning, digital strategy, and lead generation while aligning closely with sales and product teams.ResponsibilitiesDefine and evolve Connexall’s brand positioning within the healthcare IT ecosystemDrive initiatives to significantly increase brand awareness across target markets (health systems, executives, clinical leadership)Develop and execute executive-level, C-suite-focused marketing initiatives that emphasize ROI and measurable outcomes driven by implementation of our use casesEnsure consistent messaging across all channels and customer touchpointsDevelop compelling narratives that differentiate Connexall in a competitive landscapeOwn and scale lead generation strategies across digital channels (paid, organic, social, web, email)Build, execute, and optimize full-funnel campaigns to drive qualified pipeline growthLead website strategy, UX, and conversion optimization effortsManage digital performance metrics including CAC, campaign conversion rates, and ROI generally, provide consistent updates and recommendations to leadershipEstablish Connexall as a category leader through high-impact thought leadershipDevelop and execute a comprehensive content strategy aligned to:Product and R&D roadmapIndustry trends and seasonal cyclesKey events and campaignsBuild and maintain a structured content calendar across all channelsOversee production of white papers, case studies, blogs, webinars, and executive contentOwn strategy and execution of industry events, trade shows, and hosted experiencesMaximize event ROI through pre-, during-, and post-event campaign integrationPartner with sales to ensure strong pipeline generation and follow-up from eventsEnsure seamless integration of marketing channels (email, web, digital campaigns) with the company’s tech stack (CRM, marketing automation, analytics tools)Build scalable systems for lead capture, scoring, routing, and attributionImplement dashboards and reporting to measure campaign effectiveness and marketing contribution to revenueContinuously improve data quality and marketing efficiencyDesign and execute cohesive omnichannel campaigns that span digital, content, events, and sales enablementEnsure consistent customer journeys across all touchpointsLeverage data and insights to refine targeting, messaging, and channel mixBuild and lead a high-performing marketing team (internal and external resources)Partner closely with Sales, Product, and Customer Success to align messaging and go-to-market strategiesFoster a culture of accountability, experimentation, and continuous improvementOther duties as requiredSkillsBachelor's Degree in Marketing, Business, Advertising, or relevant field required8+ years of B2B marketing experience, preferably in healthcare IT or enterprise SaaSProven success in scaling marketing at a growth-stage companyDeep expertise in digital marketing, demand generation, and brand buildingExperience implementing and optimizing marketing tech stacks (e.g., CRM, MAP, analytics tools)Strong track record of executing omnichannel campaignsExperience with event strategy and field marketingAnalytical mindset with the ability to translate data into actionable insightsExcellent communication skills; written, oral, and presentation skillsExceptional project management, communication, and leadership experienceAbility to travel as needed across USA, Canada, and PortugalBenefitsCompetitive annual salaryA rich benefits package, including medical, dental, life, and disability insuranceRetirement Savings Plan with employer contributionsPaid Time Off (PTO) and company paid holidaysProfessional Development & Training OpportunitiesEducation Reimbursement ProgramFlexible Work Arrangements (Hybrid/Remote options where applicable)Collaborative & Inclusive Work EnvironmentCompany OverviewConnexall is a workflow engine connecting people, process and technology. A better way to work. It was founded in 1992, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://www.connexall.com/.