[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. Crane Authentication, part of Crane NXT, is a premier industrial technology company specializing in innovative solutions for product security and identity verification. The Marketing Director is responsible for leading the global marketing strategy, driving integrated marketing programs, and serving as a strategic partner to leadership to enhance brand equity and support revenue growth.ResponsibilitiesDevelops and executes integrated marketing strategies that align with organizational goals, support revenue growth, and strengthen brand awarenessLeads brand strategy, positioning, messaging, and visual identity to ensure a compelling and consistent presence across all channels and touchpointsOwns the annual marketing plan, budget, and resource allocation process, ensuring effective prioritization and return on investmentDirects internal and external communications, including press releases, executive messaging, newsletters, thought leadership content, and crisis communicationsLead and manage relationships with external marketing agencies and partnerships (creative, media, digital, PR), ensuring alignment with business objectives and brand standardsOversees the development and execution of targeted demand generation and direct marketing campaigns to drive customer acquisition, retention, and engagementEstablishes audience segmentation and messaging strategies for email, print, digital, and other direct communication channels to improve relevance and campaign performanceLeads lead-generation strategy and campaign performance analysis, leveraging marketing data and ROI insights to optimize targeting, conversion, and pipeline contributionCoordinates multi-channel campaigns across digital, print, social media, events, and partner channels to maximize reach and business impactEnsures consistent tone, voice, and brand alignment across all communications, content, and customer-facing materialsLeads digital marketing strategy, including SEO, SEM, email marketing, website optimization, analytics, and social media engagementMonitors and analyzes performance metrics to evaluate effectiveness, identify opportunities, and continuously improve marketing outcomesOversees website strategy, content governance, and user experience to ensure the company’s digital presence supports brand credibility and business objectivesBuilds and maintains relationships with media, industry partners, agencies, and other external stakeholders to expand visibility and support strategic initiativesServes as a key communications leader for public relations initiatives and reputation management effortsLeads, coaches, and develops the marketing team while fostering collaboration, accountability, innovation, and high performancePartners cross-functionally with sales, product management, leadership, and other business stakeholders to align marketing priorities with commercial objectivesSkillsBachelor's degree in Marketing, or related field10+ years of progressive experience in marketing, communications, brand management, or related disciplines, including 5+ years in a people leadership roleFluent in EnglishExceptional written, verbal, and presentation communication skillsDemonstrated ability to develop and execute strategic marketing plans that drive measurable business resultsDeep knowledge of brand strategy, demand generation, digital marketing, content development, and communications best practicesStrong analytical and business acumen with the ability to interpret data, assess ROI, and inform decision-makingProficiency with modern marketing tools and platforms such as CRM systems, marketing automation tools, web analytics, and content management systemsAbility to lead cross-functional teams, influence senior stakeholders, and manage multiple priorities in a fast-paced environmentProven people leadership capability, including coaching, team development, and performance managementCompany OverviewCrane Authentication specializes in authenticity, empowering our customers to take decisive action using trustworthy, data-driven insights. It was founded in undefined, and is headquartered in Dalton, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://craneauthentication.com.