[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. Capitalize Analytics is on a mission to radically change how organizations make decisions. They are seeking a marketing guru who will play a pivotal role in shaping their marketing strategies and ensuring their efficient execution.ResponsibilitiesBuild and maintain a strong brand identity that aligns with the company's core values, goals, and market positioningUtilize your expertise and innovative ideas to formulate effective marketing strategiesCreate a comprehensive marketing playbook outlining various marketing methods and their efficient executionIdentify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivityWork on growing and developing the marketing teamAnalyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creationManage relationships with vendors and third-party service providersAct as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goalsDevelop lead generation strategies to drive new customer acquisition and expand the customer baseSkillsBachelor's degree in Marketing, Business Administration, or related field10+ years of experience in marketing roles, preferably in professional services or technology industriesProven track record of developing successful marketing strategies & teams that drive business growthExceptional communication, strategic thinking, and analytical skillsExperience in website analysis, SEO, marketing analytics and vendor managementStrong understanding of marketing automation and best practicesAbility to travelCandidates must be legally authorized to work in the United States without sponsorshipCompany OverviewCapitalize helps organizations radically change the way they make decisions. It was founded in 2005, and is headquartered in Dallas, Texas, US, with a workforce of 51-200 employees. Its website is http://www.capitalizeanalytics.com.