[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. X-Series USA is a leading provider of advanced manufacturing equipment solutions designed to transform metal fabrication. The Marketing Director is responsible for leading the company's marketing strategy, overseeing brand development, demand generation, and product marketing, while collaborating with various teams to ensure effective communication of product capabilities.ResponsibilitiesDevelop and execute annual marketing strategies aligned with company growth objectives and revenue targetsLead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging developmentOversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and eventsPlan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflowsDirect digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising effortsCoordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growthCollaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflowsOversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing toolsDevelop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaignsSupport dealer network expansion through co-branded marketing tools, territory marketing support, and training content developmentEstablish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growthManage marketing budgets, vendor relationships, and external agency coordinationBuild, mentor, and manage marketing team members as company growth requiresDrive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and scheduleCompile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usabilityOther duties as assignedSkillsBachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries3+ years of marketing leadership or management experienceDemonstrated experience managing technical product marketing and trade show programsProven ability to develop marketing strategies that drives measurable revenue growthExperience working cross-functionally with sales, engineering, and service organizationsProficiency in CRM and marketing automation platforms (Zoho experience preferred)Strong strategic planning and execution skillsExcellent written, verbal, and visual communication abilitiesAbility to translate technical product capabilities into customer-focused value messagingStrong project management and organizational skillsData-driven decision-making and marketing performance analysis capabilitiesCreative problem-solving and brand development expertiseAbility to operate effectively in a fast-paced, growth-oriented environmentStrong collaboration and leadership skills across cross-functional teamsBenefitsMajor medical, vision, and dental insurance.401(k) with company match.Paid time off and holidays.Professional development and training opportunities.Travel reimbursement and per diem for business travel.Collaborative, team-oriented work environment with strong growth potential.Company OverviewAt X-Series, our vision is to craft optimal machine-tool solutions for the metal manufacturing sector. It was founded in 2023, and is headquartered in Bozeman, Montana, US, with a workforce of 2-10 employees. Its website is https://www.xseriesusa.com/.