[Remote] Marketing Data Scientist

Note: The job is a remote job and is open to candidates in USA. CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD) platform, and they are seeking a Marketing Data Scientist to join their GTM team. The role involves building models and frameworks to analyze marketing data and provide insights that drive business decisions, while also designing experiments to understand customer behavior.ResponsibilitiesFrame ambiguous marketing problems as well-scoped modeling and measurement challenges and own them end to endDevelop and own attribution models that accurately allocate marketing investment across channels and touchpointsBuild propensity, lead scoring, and churn models to prioritize where GTM teams should focusModel the relationship between product engagement signals and downstream commercial outcomes — expansion, retention, and conversionDesign, execute, and interpret experiments (A/B, MVT, geo-based) with appropriate power analysis and statistical validityBuild and apply segmentation models and cohort analyses to uncover behavioral patterns, lifecycle trends, and funnel opportunitiesAnalyze organic search and AEO signals as modeling inputs to inform content strategy and improve discoverabilityPartner with analytics engineers to productionize models and move insights from notebook to pipelineUse AI tools to move faster, explore unfamiliar methods, and surface modeling options — while developing the judgment to know when AI-generated outputs are wrong or incompleteSkillsBachelor's degree in Statistics, Mathematics, Computer Science, Data Science, Economics, or a related quantitative field; Master's or PhD is a bonus4 to 6 years applying data science in a product, growth, or marketing context at a high-growth companyStrong command of Python (pandas, scikit-learn, statsmodels, or similar) and analytical SQLDemonstrated experience building predictive models that influenced real business decisionsHands-on experience with marketing measurement — attribution, media mix modeling, incrementality testing, or similarSolid statistical foundation — forecasting, regression, classification, causal inference, and experiment designExperience with GA4, Google Ads, and digital marketing measurement platformsStrong understanding of reverse ETL processes and operationalizing model outputsStrong storytelling skills — able to translate statistical complexity into clear, actionable business language for both technical and non-technical audiencesExperience with MLOps practices and moving models from experimentation to productionComfort working across the full stack — dbt, Hex, Snowflake, Looker, Mode, Segment, and similar toolsFamiliarity with SaaS, developer tools, or B2B product-led growth metricsHands-on experience with AI tools like Claude, Cursor, or similar LLM-powered assistants to accelerate analytical workflowsBenefitsWe will ensure that individuals with disabilities are provided reasonableaccommodation to participate in the job application or interview process, to performessential job functions, and to receive other benefits and privileges of employment.Please contact us to request accommodation.Company OverviewCircleCI is a continuous integration and delivery platform that automates development workflows and IT operations. It was founded in 2011, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://circleci.com.Company H1B SponsorshipCircleCI has a track record of offering H1B sponsorships, with 1 in 2025, 3 in 2024, 2 in 2023, 6 in 2022, 5 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.