[Remote] Marketing Data Analyst II

Note: The job is a remote job and is open to candidates in USA. Pathward is a financial empowerment company dedicated to creating financial inclusion for all. They are seeking a Marketing Data Analyst II who will be responsible for generating and analyzing marketing data to provide insights that drive marketing performance and investment decisions.ResponsibilitiesBuilds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investmentAnalyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify, patterns, trends, opportunities, and risksTranslates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisionsPartner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffsDevelop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworksEnsure data quality, consistency, and alignment of key metrics across systems and stakeholdersSupport planning and performance reviews (quarterly, annual) with data‑backed insights and recommendationsDeliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiativesOther duties as assignedSkillsBachelor's degree or equivalent education and work experienceTypically, 3+ years with bachelor's or equivalentStrong analytical thinking with ability to turn data into clear, actionable insightsExperience building dashboards and data visualizations for business stakeholdersAbility to synthesize multiple data sources into a cohesive performance narrativeProficiency with data visualization tools such as Google Data Studio, Tableau, or Power BIExcellent communication skills, with ability to present to senior leadership and translate technical insight into business languageExpanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomaliesBenefitsAnnual performance-based incentive opportunityComprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time offCompany OverviewPathward is a financial firm that provides investment strategies to promote business growth for organizations. It was founded in 1954, and is headquartered in Sioux Falls, South Dakota, USA, with a workforce of 1001-5000 employees. Its website is https://www.pathward.com.