[Remote] Marketing Coordinator, Commercial Division

Note: The job is a remote job and is open to candidates in USA. Salient is a performance optimization partner that helps organizations achieve better decision-making through technology and expertise. They are seeking a Marketing Coordinator to support their commercial division by executing marketing campaigns, managing social media, and coordinating events. The role requires strong organizational skills and collaboration with various teams to drive marketing initiatives.ResponsibilitiesSupport the execution of lead generation and account-based marketing campaigns aligned to commercial growth prioritiesAssist with campaign setup, coordination and follow-up across email, LinkedIn, HubSpot and other digital channelsCoordinate with sales to support ABM outreach, campaign touchpoints, messaging alignment and lead follow-upTrack campaign activity, engagement and performance to support reporting and optimizationConduct prospect, account, industry, event and competitor research, then organize findings into clear summaries, spreadsheets or recommendationsWrite and edit marketing copy, including email campaigns, social posts, landing page content, blog drafts and sales enablement materialsEnsure content aligns with Salient’s brand voice, tone, positioning and commercial audienceSupport content workflows by coordinating drafts, reviews, updates and publishing schedulesSupport Salient’s commercial social media presence, with a primary focus on LinkedInDraft post copy, coordinate social media calendars and create supporting visualsSupport evergreen content development for LinkedIn and Twitter/XMonitor relevant industry conversations and identify opportunities for approved content, comments or campaign themesSupport marketing initiatives tied to trade shows, conferences, webinars, sales meetings and smaller prospect eventsBuild and support HubSpot email campaigns, lists, workflows and follow-up processes for event marketing and sales outreachCreate and manage supporting event assets, including email templates, landing pages, social posts, signage, handouts and sales materialsCoordinate event timelines, logistics, deliverables, lead capture and post-event handoff to salesCreate polished, on-brand marketing assets using Canva, Adobe and approved templatesSupport design needs for social media, email campaigns, presentations, sales materials, event assets and campaign visualsMaintain visual consistency across marketing materials in alignment with Salient brand guidelinesProvide day-to-day marketing support as priorities evolveSkills3–5 years of experience in a marketing coordinator, marketing generalist or similar hands-on marketing roleExperience supporting B2B marketing efforts, preferably within consulting, technology, consumer goods, wholesale, retail, grocery or convenience industriesStrong writing skills with experience drafting email, social, blog and campaign copyExperience supporting sales-aligned marketing, lead generation, ABM or campaign executionExperience managing or supporting social media channels, especially LinkedInWorking knowledge of HubSpot Marketing Hub and Sales HubComfort using design tools such as Canva and AdobeStrong organization, attention to detail and ability to manage multiple prioritiesAbility to follow instructions carefully and complete assignments in the requested format, including spreadsheets, charts, summaries, campaign trackers, briefs or recommendationsCollaborative mindset and ability to work cross-functionally with sales and leadership teamsBachelor's degree in Marketing, Business or a related field preferredCompany OverviewSalient is a performance optimization partner that helps complex organizations in retail, beverage, wholesale distribution, CPG and healthcare align data, accountability and action to drive continuous improvement. It was founded in 1986, and is headquartered in Horseheads, New York, USA, with a workforce of 51-200 employees. Its website is http://www.salient.com.