[Remote] Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Sinch is pioneering the way the world communicates, and they are seeking a curious and detail-oriented Marketing Coordinator to support their Search & AI Systems team. The role involves ensuring the performance and scaling of AI-generated content, coordinating with various teams, and managing feedback loops and project organization. Responsibilities Build and maintain a pre-publish scoring/QA rubric for AI-generated content Review and edit AI-generated content to validate accuracy, completeness, and alignment with approved inputs/database(s)/brand guidelines Translate recurring issues into workflow improvements (e.g., prompt refinement, input adjustments, structural changes, etc.) Coordinate graphic design and visual creation with brand and designer team members Help us build the system to scale helpful, contextual visuals for all content we publish Coordinate with teams responsible for WordPress publishing to ensure recommendations and updates are implemented accurately Validate that content updates, bug fixes, and structural improvements are live and functioning as intended (e.g., no broken links, placeholder text, uninformed visuals, formatting issues, etc.) Validate localized URLs and ensure parity between English and translated pages Gather stakeholder feedback, document needs/expectations, and project manage the requests Ensure edit requests from Marketing, Product, and other teams are properly implemented withn inputs/databases/workflows -- not only manually edited on-page Close the loop with stakeholders when issues are resolved Maintain organization within Asana and other systems Manage intake forms and triage incoming requests Help prioritize backlog items in coordination with team leadership Ensure targeted keywords, prompts, and workflows are properly documented, tracked, and reported across systems (e.g. Ahrefs, AirOps) Document and maintail team workflows, QA processes and operational playbooks Conduct regular site audits and implement technical SEO improvements (e.g., 301 redirectsm 404 error resolution, redirect chain/loop fixes, etc) Maintain internal linking between topic clusters as new and existing pages are published and refreshed Support reporting efforts by gathering performance data from tools such as Ahrefs, AirOps, Looker, Google Analytics, Google Search Console, and more Help prepare summaries highlighting publishing velocity, workflow output, and impact Identify trends or anomalies and surface them to the team Skills You are a humble, empathetic, optimistic, curious, detail-oriented, and ambitious self-starter Ability to manage multiple projects and follow through to completion Attention to detail and organizational discipline Exceptional written communication skills Demonstrable curiosity about AI-driven marketing and/or SEO At least 1 year of marketing career experience Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience) Experience with SEO/GEO/AEO Experience with WordPress, AirOps, Ahrefs, Claude Code, Lovable, Figma, etc Benefits Comprehensive market competitive medical, dental, and vision plans Free virtual counselling resources through our global Employee Assistance Program Roth and Pre-tax 401(k) options including an employer match for all participants Generous paid time off program Paid parental leave and family planning support Flexible remote work offerings Paid time off to support a volunteer program of your choice Company Overview Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement. It was founded in 2008, and is headquartered in Stockholm, Stockholms Lan, SWE, with a workforce of 1001-5000 employees. Its website is