[Remote] Marketing Communications Manager, Social

Note: The job is a remote job and is open to candidates in USA. Instinct Science is at the forefront of veterinary innovation, providing essential tools and resources for veterinarians. They are seeking a Marketing Communications Manager, Social, to shape and execute their audience engagement and social media strategy, driving measurable growth in audience reach and engagement across digital platforms.ResponsibilitiesOwn and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectivesDevelop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagementTranslate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive contentEstablish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metricsLeverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mixDesign and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approachesLead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagementCollaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feedCreate and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standardsEngage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interactionIdentify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibilityPartner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversionMonitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presenceSkills3+ years of experience in social media, content marketing, audience development, or a related digital marketing roleProven experience developing and executing social media or content engagement strategies that drive measurable growthStrong understanding of platform dynamics, content formats, and best practices across major social media channelsDemonstrated ability to use data and analytics to inform decisions and optimize performanceExperience creating or directing engaging digital content, including video, graphics, and social-first storytellingStrong written and verbal communication skills, with the ability to translate complex topics into clear, engaging contentExperience working cross-functionally with editorial, design, and marketing teamsExperience with tools such as SocialBrew, Canva, CapCut, or similar platformsBackground in media, publishing, healthcare, or veterinary industriesFamiliarity with audience growth strategies and full-funnel content performanceUnderstanding of how engagement metrics connect to business outcomes such as retention and conversionBenefitsWe offer a supportive and caring work environment.We are transparent, open, honest, and empathic, both internally and externally.We pay our team well.We offer medical, dental and vision benefits and 401K with match.We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.We provide all-expense-paid time throughout the year together, including at our annual retreat.Company OverviewInstinct Science helps veterinary centers better capture missed charges, improve staff efficiency, and enhance patient care. It was founded in 2017, and is headquartered in Doylestown, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is https://www.instinct.vet/.