[Remote] Marketing Campaign Operations & Analytics Manager

Note: The job is a remote job and is open to candidates in USA. Halcyon is a cybersecurity company focused on defeating ransomware. They are seeking a Senior Marketing Campaign Operations & Analytics Manager to own the engine behind their marketing programs, manage campaign execution, and build tooling for self-service marketing data.ResponsibilitiesOwn campaign and email operations end to end. Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns and email programs across both prospect and customer audiencesManage nurture and lifecycle programs. Design, build, and maintain nurture streams, programs, and reporting that move prospects through the funnelRun marketing attribution and reporting. Maintain channel mapping and attribution models, and produce funnel, pipeline, conversion, ARR, and ROI reporting that the business trusts — with data governance practices that keep accuracy, integrity, and consistency across marketing systemsSupport field and event marketing. Produce landing pages, forms, programs, and event assets for field and executive eventsBuild internal tooling and enablement. Create self-service tools, documentation, and processes that scale marketing operations across the teamBe deep in the martech stack. Support keeping Marketo, Salesforce, and connected systems healthy, integrated, and well-governed, including program templatization and user managementSkills5+ years in marketing operations, campaign operations, or a closely related roleDeep, hands-on Marketo expertise — programs and program templatization, smart campaigns, forms, landing pages, and email — including platform administration and user managementProven track record running end-to-end campaign and email operations — across prospect and customer audiences — in close partnership with demand generationExperience designing and executing nurture and lifecycle programsStrong attribution and analytics skills — channel mapping, multi-touch attribution, and funnel/pipeline reporting (Bizible / Marketo Measure a plus)Working knowledge of Salesforce and how it connects to marketing automationFamiliarity with intent-based and broader GTM tools (e.g., AdRoll, MadKudu, 6Sense) and how they feed into campaign targeting and scoringA builder's mindset — comfortable creating tooling, automating and orchestrating processes, and improving how the team worksClear, data-driven communication, a strong bias for action, and a lean toward defensible metrics over vanity numbersExperience with marketing data tooling, scripting, or browser-based reporting solutionsFamiliarity with conversion tracking, tag/consent management, and webhook-based integrationsBackground supporting B2B demand generation in a technology or cybersecurity contextAI orchestration and process optimizationWorking in project management tools such as Jira, Asana, or TrelloWorking knowledge of website CMS platforms such as Webflow or WordPressBenefitsComprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.Short and long-term disability coverage, basic life and AD&D insurance plans.Medical and dependent care FSA options.401k plan with a generous employer contribution.Flexible PTO policy.Parental leave.Generous equity offerings.Company OverviewHalcyon is an anti ransomware and cyber resilience platform that eliminates the business impact of ransomware. It was founded in 2021, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is http://www.halcyon.ai.