[Remote] Marketing & Brand Manager

Note: The job is a remote job and is open to candidates in USA. National Digital Trust Company is a newly established federally chartered trust bank focusing on digital asset services. They are seeking a strategic and hands-on Marketing & Brand Manager to elevate their brand, drive measurable growth, and shape how they present themselves in the fintech and digital asset market.ResponsibilitiesAnalyze market trends, customer needs, and competitive activity to inform marketing and communications strategiesHelp define and evolve brand positioning, messaging, and go-to-market strategyDevelop, execute, and optimize integrated marketing campaigns across owned, earned, and paid channelsPlan and deliver high-impact initiatives including events, sponsorships, partnerships, and CSR programsOwn and manage the marketing calendar, including campaigns, content, and thought leadershipOversee creation of compelling content including digital campaigns, blogs, case studies, presentations, and newslettersEnsure all content is brand-aligned, SEO-optimized, and designed to drive engagement and client acquisitionElevate executive presence and company voice through thought leadership and strategic communicationsManage and grow social media presence (LinkedIn, X/Twitter, and other platforms), driving engagement and brand visibilityPartner with internal stakeholders to ensure consistent, high-quality messaging across channelsWork cross-functionally with Product, Sales, and Business Development to create marketing materials that support revenue growthSupport sales enablement with tailored content and campaignsDefine KPIs and measure campaign performance, ROI, and impactUse data and insights to continuously optimize marketing programs and inform future strategyManage marketing budget and external agencies, ensuring efficient and effective spendSkills5+ years of marketing experience, ideally in B2B fintech, financial services, or digital assets/cryptoProven track record of building and scaling marketing campaigns that drive awareness and revenueStrong storytelling and content development skills with a sharp eye for brand voiceExperience managing multi-channel campaigns (digital, events, partnerships, PR)Data-driven mindset with experience measuring performance and optimizing campaignsAbility to thrive in a fast-paced, startup environment with shifting prioritiesStrong cross-functional collaboration skills and ability to influence stakeholders at all levelsSelf-starter with excellent time management and ownership mentalityCuriosity and interest in blockchain, digital assets, and emerging financial technologiesBenefitsMedical, Dental, and Vision insurance401(k)Life and disability insuranceCompany Overview It was founded in undefined, and is headquartered in , with a workforce of 51-200 employees. Its website is https://www.nationaldigital.com.