[Remote] Marketing Automation Specialist

Note: The job is a remote job and is open to candidates in USA. Horizontal Talent is seeking a Marketing Automation Specialist to leverage expertise in Salesforce Marketing Cloud for impactful campaigns and optimized marketing operations. The role involves designing and executing email and SMS campaigns, managing audience segmentation, and collaborating with cross-functional teams to enhance campaign strategies.ResponsibilitiesDesign, execute, and oversee email and SMS campaigns using Salesforce Marketing CloudManage audience segmentation and personalization to enhance customer engagementEnsure seamless customer journey orchestration and validate campaign assets before deploymentMonitor campaign performance and address any delivery or automation issues promptlyDocument campaign processes and maintain compliance with data governance standardsSupport technical initiatives and optimize platform functionalities for improved efficiencyCollaborate with various teams to enhance campaign strategies and automation scalabilitySkillsProven experience with Salesforce Marketing Cloud, including Email Studio and Journey BuilderStrong SQL skills for data management and audience segmentationAbility to troubleshoot and optimize automated customer journeysExcellent communication skills for effective stakeholder managementCapability to manage priorities independently in a fast-paced environmentSalesforce Marketing Cloud certifications are a plusExperience with enterprise-scale CRM or lifecycle marketing programsFamiliarity with AMPscript, HTML/CSS for email, and dynamic content configurationKnowledge of analytics and reporting tools related to marketing automationBenefitsCompetitive compensation and benefits including medical, dental, vision, and retirementCompany OverviewHorizontal Talent provides staffing services for IT, digital marketing, and strategic markets. It was founded in 2003, and is headquartered in Saint Louis Park, Minnesota, USA, with a workforce of 201-500 employees. Its website is http://www.horizontaltalent.com.