[Remote] Marketing Automation Manager

Note: The job is a remote job and is open to candidates in USA. Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. They are seeking a Marketing Automation Manager who will develop and manage email and SMS programs using Salesforce Marketing Cloud to engage B2B and B2C audiences. This role requires strong communication skills and expertise in audience segmentation, performance tracking, and marketing automation platforms.ResponsibilitiesBuild and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirementsImplement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web StudioMaintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance trackingPossess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalableWrite SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirementsDevelop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targetingPossess the ability to create complex segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficienciesAct as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutionsAnticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutionsThorough understanding of how to use UTMs for tracking marketing performanceAbility to assist our Marketing Analyst to report on the effectiveness of lead scoring, engagement studios, email testing and performanceExhibit professionalism and accountability in all aspects of the roleMake good decisions based on available data and situational awarenessSkillsBachelor's degree & 8 years' directly related experience; ORAssociate's degree & 10 years' directly related experience; AND4 years' managerial experience, directly related to managing people, projects, programs or resourcesSFMC-certified; 4+ years' hands-on experience with Salesforce Marketing CloudExpert knowledge in HTML/CSS email coding and design of responsive emailsExperience with SMS processesKnowledgeable with email and SMS best practices, including but not limited to accessibility, CAN-SPAM Act, and other compliance regulationsBuild and operationalize multi-touch customer journeys in Journey Builder based on lifecycle strategy and business requirementsImplement dynamic, personalized content and audience-based variations across Salesforce Marketing Cloud, including but not limited to Email Studio, Journey Builder, Audience Builder, Content Builder, Mobile Studio, and Web StudioMaintain an organized information architecture across your projects, campaigns, naming conventions, etc. to ensure proper performance trackingPossess HTML/CSS skills and can autonomously define and develop email templates and automations that are customizable and scalableWrite SQL queries to build data extensions in SFMC and AMP Script logic to implement business requirementsDevelop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, layout and targetingPossess the ability to create complex segmentation (inclusion, exclusion, targeting, hygiene), define automation rules, evaluate gaps, and suggest operational efficienciesAct as the subject matter expert on email and marketing automation, and work cross-functionally with stakeholders to proactively suggest process and system improvements to drive more value from our solutionsAnticipate and trouble-shoot issues in relation to the systems you own, work collaboratively to implement, and document solutionsThorough understanding of how to use UTMs for tracking marketing performanceAbility to assist our Marketing Analyst to report on the effectiveness of lead scoring, engagement studios, email testing and performanceExhibit professionalism and accountability in all aspects of the roleMake good decisions based on available data and situational awarenessBachelor's degree in Marketing, Communications, MIS, or equivalent relevant experience5+ years' experience as a manager of Email/CRM Marketing, Marketing Automation, Demand Gen, Lifecycle Marketing, or similar role at an aesthetics, healthcare or retail industries are a plusExpert knowledge of Microsoft Excel for reporting purposes, pivot tables, conditional formatting, and formulas such as VLOOKUP will be used regularlyUnderstanding of lead routing from a multi-channel marketing approachExcellent written and verbal communicationExcellent organizational behaviorAbility to manage time effectively and balance multiple projects at the same time while navigating changing prioritiesResourceful in solving problems with limited resourcesProactive problem-solver with a positive attitude, even under pressure and with conflicting prioritiesBenefitsCompetitive Compensation including base salary and annual performance bonus.Flexible PTO, holidays, and parental leave.Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!Company OverviewWe believe that science-powered innovation creates possibilities. It was founded in 2002, and is headquartered in Newark, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.revance.com.Company H1B SponsorshipRevance has a track record of offering H1B sponsorships, with 2 in 2026, 12 in 2025, 16 in 2024, 8 in 2023, 10 in 2022, 16 in 2021, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.