[Remote] Marketing and Public Relations Specialist

Note: The job is a remote job and is open to candidates in USA. Sentara Health is a healthcare organization seeking a Marketing and Public Relations Specialist to develop and execute innovative marketing and communication strategies. The role focuses on enhancing brand awareness, managing internal and external communications, and leveraging public relations and digital marketing to support organizational goals.ResponsibilitiesDeveloping and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunitiesIntegrating traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channelsManaging both internal and external communications, leveraging public relations, digital marketing, and content strategies to support the organization’s goalsDeveloping and implementing strategic marketing plans to engage target audiences across various consumer venues, online forums, and buzz marketing platformsMonitoring market trends and competitive landscapes to adjust marketing strategies accordinglyManaging both Public Relations & Communications by ensuring alignment with organizational messaging, developing press releases, media pitches, and public statements to maintain a positive brand imageCultivating relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voiceOverseeing digital & social media marketing performance analytics, organizing/promoting events, sponsorships and partnerships to strengthen brand recognitionDeveloping content for websites, blogs, newsletters, and marketing collateral to drive consumer interactionCreating compelling content that aligns with brand messaging and consumer interest, developing multi-channel campaigns incorporating traditional PR, content marketing, and social media strategiesSkillsBachelors Level Degree (Marketing, Mass Communication) required2 years of Marketing2 years of Public RelationsDigital and Social media strengthsBuilding community relationships and partnerships across the regionBenefitsMedical, Dental, Vision plansAdoption, Fertility and Surrogacy Reimbursement up to $10,000Paid Time Off and Sick LeavePaid Parental & Family Caregiver LeaveEmergency Backup CareLong-Term, Short-Term Disability, and Critical Illness plansLife Insurance401k/403B with Employer MatchTuition Assistance – $5,250/year and discounted educational opportunities through Guild EducationStudent Debt Pay Down – $10,000Reimbursement for certifications and free access to complete CEUs and professional developmentPet InsuranceLegal Resources PlanColleagues have the opportunity to earn an annual discretionary bonus ifestablished system and employee eligibility criteria is met.Company OverviewSentara Health, an integrated, not-for-profit health care delivery system, celebrates more than 135 years in pursuit of its mission - "we improve health every day." Sentara is one of the largest health systems in the U.S. It was founded in 1988, and is headquartered in Virginia Beach, Virginia, US, with a workforce of 10001+ employees. Its website is http://www.sentara.com.Company H1B SponsorshipSentara Health has a track record of offering H1B sponsorships, with 9 in 2026, 30 in 2025, 7 in 2024, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.