[Remote] Marketing and Lead Generation Specialist- Tecksoft

Remote Full-time
Note: The job is a remote job and is open to candidates in USA. Banyan Software is a rapidly growing company focused on acquiring and developing enterprise software businesses. They are seeking a motivated individual to help build their national lead generation engine, which involves planning campaigns, managing CRM activities, and collaborating with sales and marketing teams.

Responsibilities
• Plan and execute targeted lead-generation campaigns to support growth across Canada
• Manage and optimize CRM activities in HubSpot (lead tracking, pipeline updates, and campaign performance metrics)
• Research and build lists of potential customers using tools like DealFront, ZoomInfo or LinkedIn Sales Navigator
• Support content and digital marketing efforts by creating email templates, short videos, and campaign materials
• Coordinate outreach efforts — including occasional cold calls and follow-ups with clinics across Canada
• Collaborate with sales and marketing teams to design campaigns for new product features and upsell opportunities
• Maintain accurate records of interactions and campaign outcomes in HubSpot and other systems
• Represent TeckSoft professionally as the first point of contact for new prospects and partners

Skills
• College diploma or undergraduate degree in Marketing, Business Administration or a related field
• Strong interest in marketing, lead generation and customer engagement
• Hands-on experience (or familiarity) with CRM and marketing tools such as HubSpot, DealFront or ZoomInfo
• Excellent written and verbal communication skills — English is mandatory; French is an asset
• Enthusiasm to learn, self-motivation and a collaborative mindset
• Ability to work independently while staying aligned with a remote team

Benefits
• Be part of a Canadian tech company making a real impact in healthcare.
• Help build our first nationwide lead-generation function and shape campaign strategy from the ground up.
• Work with a tight-knit team that values innovation and initiative.
• Gain hands-on experience with cutting-edge CRM and marketing automation tools.
• Enjoy a culture that rewards curiosity, creativity and results.

Company Overview
• Banyan Software is an IT company that helps in acquiring, building, and growing software businesses. It was founded in 2016, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://banyansoftware.com/.

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