[Remote] Marketing and Lead Generation Specialist- Tecksoft

Note: The job is a remote job and is open to candidates in USA. Banyan Software is a rapidly growing company focused on acquiring and developing enterprise software businesses. They are seeking a motivated individual to help build their national lead generation engine, which involves planning campaigns, managing CRM activities, and collaborating with sales and marketing teams. Responsibilities Plan and execute targeted lead-generation campaigns to support growth across Canada Manage and optimize CRM activities in HubSpot (lead tracking, pipeline updates, and campaign performance metrics) Research and build lists of potential customers using tools like DealFront, ZoomInfo or LinkedIn Sales Navigator Support content and digital marketing efforts by creating email templates, short videos, and campaign materials Coordinate outreach efforts — including occasional cold calls and follow-ups with clinics across Canada Collaborate with sales and marketing teams to design campaigns for new product features and upsell opportunities Maintain accurate records of interactions and campaign outcomes in HubSpot and other systems Represent TeckSoft professionally as the first point of contact for new prospects and partners Skills College diploma or undergraduate degree in Marketing, Business Administration or a related field Strong interest in marketing, lead generation and customer engagement Hands-on experience (or familiarity) with CRM and marketing tools such as HubSpot, DealFront or ZoomInfo Excellent written and verbal communication skills — English is mandatory; French is an asset Enthusiasm to learn, self-motivation and a collaborative mindset Ability to work independently while staying aligned with a remote team Company Overview Banyan Software is an IT company that helps in acquiring, building, and growing software businesses. It was founded in 2016, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is