[Remote] Marketing and Customer Data Analyst

Note: The job is a remote job and is open to candidates in USA. Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece they create. They are seeking a Marketing & Customer Data Analyst to bridge the gap between complex data sets and actionable marketing strategies, focusing on customer understanding and retention. The role involves analyzing customer journeys, managing data across platforms, and collaborating with various teams to deliver insights.ResponsibilitiesCustomer Intelligence: Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysisOmnichannel Tracking: Manage customer analysis and segmentation from data across multiple internal and external selling platformsSegmentation & Personalization: Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategiesData Governance & BI: Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teamsPerformance Tracking: Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) resultsCross-Functional Collaboration: Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insightsSkills3–5 years in a data-heavy marketing, customer or product analytics roleExpert at writing complex and efficient SQL queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channelsExtensive experience with BI platforms, building and maintaining dashboardsStrong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation)High attention to detail, data integrity and accuracyAbility to thrive in a fast-paced environment where priorities can shift based on new dataUnderstand the 'big picture' of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholdersProficiency with Looker and LookML is a significant advantageFamiliarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plusBenefitsGenerous paid time offCompany-covered health insurance5% 401k matchDiscounts on all Comfrt productsFlexibility and collaborative support of a fully remote environmentCompany OverviewComfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing. It was founded in 2022, and is headquartered in Miami, Florida, USA, with a workforce of 51-200 employees. Its website is https://comfrt.com.